Communications and Media Fundamentals

Program Overview

Centennial College's Communications and Media Fundamentals program is a one-year preparatory program that provides students with a solid foundation in communication skills and an introduction to the communications and media industry. Through practical application of theory, students develop competencies for success in various careers, including communications specialist, social media manager, and public relations specialist. The program's experienced faculty guide students in exploring contemporary digital and social media tools, creating written communications, and examining media forms and audiences.

Program Outline

Degree Overview:

The Communications and Media Fundamentals program at Centennial College is a one-year preparation undertaking that provides a pathway to further post-secondary education. The program aims to help students develop communication skills and gain an introduction to the communications and media industry. With guidance from experienced faculty, students will learn practical application of theory and obtain short- and long-term success competencies.

Outline:

The program's courses cover a wide range of topics related to communications and media, including:

• Creative exploration and experimentation with contemporary digital and social media production tools
• Creation and maintenance of forums on social media networks
• Application of theoretical principles to produce practical and focused written communications and media solutions
• Research and description of media forms, audiences, platforms, and "traditional" and "non-traditional" communication methods
• Use of appropriate vocabulary, terminology, basic numeracy, and communicative strategies necessary for the communications and media environment
• Application of English language skills to a presentation portfolio
• Writing and presenting in basic narrative formats for a variety of media platforms
• Examination of roles and responsibilities of global citizenship in personal and professional contexts
• Examination of beliefs, values, and behaviors that form individual and community identities and the basis for respectful relationships

Teaching:

The program is taught by experienced Communications and Media Fundamentals faculty members who provide guidance and support to students throughout their coursework. The program also includes practical application of theory, allowing students to apply their knowledge to real-world situations.

Careers:

The Communications and Media Fundamentals program prepares students for a variety of careers in the communications and media industry, including:

• Communications specialist
• Media relations specialist
• Social media manager
• Content creator
• Copywriter
• Editor
• Marketing and communications manager
• Public relations specialist
• Web producer
• Multimedia communications specialist