Arts Management

Program Overview

The Arts Management program equips students with a comprehensive understanding of the arts and cultural industry. Through a combination of business management, marketing, and hands-on experience, graduates are prepared for careers in various sectors, including performing arts, exhibiting arts, and arts-related areas. The program emphasizes critical thinking, communication, and problem-solving skills, ensuring students are well-equipped to navigate the challenges and opportunities of the industry.

Program Outline

Degree Overview:

• Overview: The Arts Management program is designed to provide a comprehensive understanding of the arts and cultural industry.
Students will develop the necessary knowledge and skills to work in various sectors of the industry, including performing arts, exhibiting arts, and arts-related areas such as festivals.
• Objectives: The program aims to prepare students for a career in the arts and cultural industry by equipping them with the following:
• Understanding of the political, economic, social, ethical, technological and managerial issues facing the sector.
• Knowledge of business management, marketing and planning.
• Skills in fundraising, education and volunteerism.
• Hands-on experience through an eight-week field placement.

Outline:

• Program Content: The program combines business management, marketing and planning with the tools required to connect art, artists and audiences.
Courses cover topics such as:
• Arts management fundamentals
• Audience development
• Cultural policy and planning
• Fundraising
• Marketing and communications
• Arts entrepreneurship
• Program Structure: The program consists of two semesters with a total of four courses each semester.
The courses are designed to build on each other and provide students with a comprehensive understanding of the arts and cultural industry.
• Course Schedule:
• Semester 1: Arts Management Fundamentals, Cultural Policy and Planning, Marketing and Communications, Fundraising
• Semester 2: Arts Entrepreneurship, Audience Development, Arts Management Practicum, Special Topics in Arts Management
• Individual Modules:
• Arts Management Fundamentals: This module provides an overview of the arts and cultural industry, including its history, structure and governance.
Students will learn about the different roles and responsibilities of arts managers and the challenges and opportunities facing the sector.
• Cultural Policy and Planning: This module examines the role of government and other stakeholders in shaping cultural policy and planning.
Students will learn about the different policies and programs that support the arts and cultural industry and how to advocate for effective cultural policies.
• Marketing and Communications: This module provides students with the skills and knowledge necessary to effectively market and communicate arts and cultural organizations.
Students will learn about branding, public relations, social media marketing and other marketing strategies.
• Fundraising: This module covers the principles and practices of fundraising for arts and cultural organizations.
Students will learn about different fundraising strategies, how to develop a fundraising plan and how to cultivate relationships with donors.
• Arts Entrepreneurship: This module introduces students to the principles of entrepreneurship and how to apply them to the arts and cultural industry.
Students will learn about business planning, financial management and marketing for arts entrepreneurs.
• Audience Development: This module examines the strategies and techniques used to develop and engage audiences for arts and cultural organizations.
Students will learn about audience research, segmentation and targeting, and how to create and implement effective marketing campaigns.
• Arts Management Practicum: This module provides students with the opportunity to apply their learning in a real-world setting through an eight-week field placement.
Students will work with an arts or cultural organization and gain hands-on experience in arts management.
• Special Topics in Arts Management: This module allows students to explore a specific topic in arts management in depth.
Students will select a topic of interest and develop a research project or case study.

Assessment:

• The program uses a variety of assessment methods to evaluate student learning, including:
• Assignments
• Quizzes
• Exams
• Case studies
• Presentations
• Field placement evaluations
• The assessment criteria include:
• Knowledge and understanding of the course material
• Critical thinking and analytical skills
• Communication and presentation skills
• Problem-solving skills
• Teamwork and collaboration skills

Teaching:

• The program is taught by a team of experienced faculty members who are active in the arts and cultural industry.
The faculty use a variety of teaching methods, including:
• Lectures
• Discussions
• Case studies
• Workshops
• Field trips
• The program also features a strong emphasis on experiential learning.
Students have the opportunity to gain hands-on experience through:
• Field placements
• Guest speakers
• Industry projects
• Networking events

Careers:

• The program prepares students for a variety of careers in the arts and cultural industry, including:
• Arts administrator
• Cultural programmer
• Arts marketer
• Fundraising manager
• Arts educator
• Festival manager
• Museum curator
• Gallery director
• Artist manager