Advertising Media Management

Program Overview

Centennial College's Advertising - Media Management program equips students with the skills to excel in media planning and buying within the advertising industry. Emphasizing consumer-driven communication channels, particularly mobile platforms, the program aligns with industry standards and provides a solid foundation in media management. Students gain practical experience through a 14-week industry field placement, preparing them for careers as Account Planners, Media Researchers, and other roles in the advertising and communications field.

Program Outline

Degree Overview:

Overview:

Centennial College's Advertising - Media Management program prepares individuals for careers in media planning and buying within the advertising and communications industry. The program aligns with industry standards and provides a solid foundation in media management while emphasizing consumer-driven communication channels, particularly mobile platforms.

Objectives:

• Enhance expertise in reaching target audiences with effective messaging.
• Develop business and negotiation skills to represent advertising clients and achieve strategic objectives.
• Expand knowledge of emerging media platforms.
• Master industry-specific syndicated research databases and software.

Careers:

• Account Planner
• Media Researcher
• Media Buyer
• Media Account Manager
• Brand Manager
• Marketing Consultant
• Digital Marketing Specialist
• Social Media Manager