Master of Communication

Program Overview

The Master of Communication at Deakin University enhances your communication skills, immerses you in cutting-edge research, and equips you for leadership roles in the fast-evolving communication sector. You can specialize in advertising, journalism, public relations, digital media, sports media, or visual communication design, while benefiting from a supportive and flexible learning environment. The program culminates in a professional capstone project, preparing you for a wide range of careers in the communication industry and beyond.

Program Outline

Degree Overview:

Overview: The Master of Communication at Deakin University equips you for future roles within the communication sector by enhancing your existing skills, immersing you in cutting-edge research, and developing the crucial knowledge required for leadership in this fast-evolving field. The course allows you to tailor your program to your interests, specializing in advertising, journalism, public relations, digital media, sports media, or visual communication design, with the option of selecting complementary electives. You'll benefit from a supportive, stimulating, and flexible learning environment while collaborating with like-minded peers, including professionals in the field. The curriculum is designed to reflect the latest advancements in technology and industry demands and is delivered by experienced faculty and experts to ensure its relevance. Objectives:

• Enhance your strategic and problem-solving skills
• Gain expertise in contemporary communication theories and their practical applications
• Develop proficiency in communication technologies and techniques
• Cultivate a critical understanding of the communication landscape
• Foster a professional network within the communication industry
• Prepare for leadership roles in communication and related fields
Program Description: The Master of Communication program is designed to provide a comprehensive understanding of the communication field and its various specializations. The core curriculum establishes a solid foundation in contemporary professional communication, emphasizing key concepts and applied research methodologies. You will delve into specialized modules tailored to your chosen field, developing expertise in specific areas of communication. The program culminates in a professional capstone program, which involves a research project guided by academic supervision and is designed for an industry or scholarly audience. This project provides you with an opportunity to apply your knowledge and skills in a practical setting and contribute to the field.

Outline:

Course Schedule: The Master of Communication program is offered over two years of full-time study or part-time equivalent. Intakes are available in March, July, and November for both the Burwood (Melbourne) and online delivery modes. The program is structured around core units, specialization units, and elective units, allowing you to tailor your degree to your career aspirations and academic interests. Core units provide a foundation in communication concepts and research methods, while specialization units delve into specific areas of communication. Modules:

• Core Communication Program (4 credit points):
• Communication Concepts (2 credit points)
• Applied Research Methods for Communication (2 credit points)
• Specialization (8 credit points):
• Students select 8 credit points from one of six specializations:
• Advertising
• Digital Media
• Journalism
• Public Relations
• Sports Media
• Visual Communication Design
• Electives (4 credit points):
• Students have the flexibility to choose 4 credit points of electives from any specialization within the course or stackable short courses, subject to eligibility.

Assessment:

Assessment methods in the Master of Communication program vary depending on the unit and specialization. Common assessment tasks include:

• Essays
• Research papers
• Presentations
• Case studies
• Projects
• Portfolios
• Exams
Assessment criteria focus on evaluating your knowledge, critical thinking skills, communication abilities, research capabilities, and professional practice. Specific assessment criteria are provided in unit outlines and assignment briefs.

Teaching:

The Master of Communication program is delivered through a combination of lectures, tutorials, workshops, and online learning modules. Lectures provide an overview of key concepts and theories, while tutorials and workshops allow for interactive discussions, practical exercises, and feedback on your work. Online learning modules offer flexibility and accessibility to course materials and resources. The program is taught by a team of experienced faculty and industry professionals who are actively engaged in research and practice. They bring their expertise and real-world insights to the classroom, ensuring the curriculum is up-to-date and relevant to industry needs.

Careers:

Graduates of the Master of Communication program are equipped for a wide range of careers in the communication industry and beyond. Potential career paths include:

• Advertising Account Manager
• Brand Communication Copywriter
• Communications Consultant
• Communications Researcher
• Corporate Affairs Director
• Investigative Journalist
• Media Adviser
• Media Planner
• Public Relations Specialist
• Social Media Manager
• Sports Media Producer
• Sports Media Journalist
• Sports Media Commentator
• Visual Designer