Graduate Diploma of Public Relations

Program Overview

The Graduate Diploma of Public Relations equips students with advanced strategic communication skills and industry-based experience. Graduates develop expertise in public relations campaigns, media relations, and stakeholder engagement, preparing them for a range of careers in the public relations field. The program emphasizes writing, communication, and analytical skills, providing a comprehensive understanding of the industry's history, theory, and practice.

Program Outline

Degree Overview:

Grow your professional identity and develop advanced strategic communication skills by studying the Graduate Diploma of Public Relations. Work on industry-based projects and promotional plans that prepare you to be an adaptable public relations practitioner in a changing communications environment. This program is designed to provide students with the knowledge and skills necessary to excel in the public relations field. Graduates will be equipped to develop and implement effective public relations campaigns, manage media relations, and build strong relationships with key stakeholders. The program is structured to provide students with a comprehensive understanding of the public relations industry, including its history, theory, and practice. Students will also develop strong writing, communication, and analytical skills.

Outline:

Core Public Relations Units:

• Public Relations Campaigns
• Writing for Brands
• Advanced Brand Communication
• Reputation Management: Crisis, Risk, and Responsibility
• Public Relations, Activism, and Social Change
• Public Relations Theory and Practice
• Public Affairs and Opinion Formation
• Advertising Theory and Practice

Elective Units:

• Communication and Creative Arts Internship

Careers:

Completing the Graduate Diploma of Public Relations can lead to a variety of career opportunities in the public relations field, including:

• Public relations manager
• Media relations specialist
• Marketing communications manager
• Corporate communications specialist
• Government relations specialist
• Nonprofit communications director