| Program start date | Application deadline |
| 2024-03-01 | - |
| 2024-07-01 | - |
Program Overview
The Graduate Diploma of Public Relations equips students with advanced strategic communication skills and industry-based experience. Graduates develop expertise in public relations campaigns, media relations, and stakeholder engagement, preparing them for a range of careers in the public relations field. The program emphasizes writing, communication, and analytical skills, providing a comprehensive understanding of the industry's history, theory, and practice.
Program Outline
Degree Overview:
Grow your professional identity and develop advanced strategic communication skills by studying the Graduate Diploma of Public Relations. Work on industry-based projects and promotional plans that prepare you to be an adaptable public relations practitioner in a changing communications environment. This program is designed to provide students with the knowledge and skills necessary to excel in the public relations field. Graduates will be equipped to develop and implement effective public relations campaigns, manage media relations, and build strong relationships with key stakeholders. The program is structured to provide students with a comprehensive understanding of the public relations industry, including its history, theory, and practice. Students will also develop strong writing, communication, and analytical skills.
Outline:
Core Public Relations Units:
- Public Relations Campaigns
- Writing for Brands
- Advanced Brand Communication
- Reputation Management: Crisis, Risk, and Responsibility
- Public Relations, Activism, and Social Change
- Public Relations Theory and Practice
- Public Affairs and Opinion Formation
- Advertising Theory and Practice
Elective Units:
- Communication and Creative Arts Internship
Careers:
Completing the Graduate Diploma of Public Relations can lead to a variety of career opportunities in the public relations field, including:
- Public relations manager
- Media relations specialist
- Marketing communications manager
- Corporate communications specialist
- Government relations specialist
- Nonprofit communications director
Deakin University
Overview:
Deakin University is a public university in Victoria, Australia. It is known for its high student satisfaction rates, particularly in educational experience, and is ranked among the top 1% of universities worldwide. Deakin offers a wide range of undergraduate and postgraduate programs, as well as research degrees and PhDs.
Services Offered:
Deakin provides a comprehensive range of services to its students, including:
Study Options:
Flexible study options, including online learning, overseas study, and workplace learning.Support Services:
Study support, career planning, and student wellbeing services.Access Programs:
Deakin Guaranteed ATAR, Special Entry Access Scheme, Deakin Regional Access Scheme, Regional and Remote Entry Scheme, Rural Training Stream, and Indigenous Student Pathways.Fees and Scholarships:
Information on fees and costs, government HELP schemes, and scholarships.Accommodation:
On-campus accommodation options.Graduation:
Support for graduates, including alumni benefits and resources.Events:
A variety of events for students and the wider community.Student Life and Campus Experience:
Deakin offers a vibrant and supportive campus environment. Students can expect:
Flexible Study Options:
Deakin provides a variety of study options to suit individual needs and preferences.Support Services:
Students have access to a range of support services to help them succeed in their studies and personal lives.Community Engagement:
Deakin encourages students to get involved in the wider community through various initiatives and partnerships.International Campuses:
Deakin has international campuses in West Java, Indonesia and GIFT City, India, offering students a global perspective.Key Reasons to Study There:
High Student Satisfaction:
Deakin consistently ranks highly in student satisfaction surveys, particularly in educational experience.World-Class Research:
Deakin is renowned for its world-class research across various fields.Industry-Shaped Courses:
Deakin's courses are designed with industry input, ensuring graduates are work-ready.Strong Graduate Employment:
Deakin is ranked #2 in Victoria for graduate employment.Sustainable Future:
Deakin is committed to sustainability and has a strong focus on environmental education, research, and climate-ready campuses.Academic Programs:
Deakin offers a wide range of academic programs across various faculties and schools, including:
Arts and Education
Business and Law
Health
Science, Engineering and Built Environment
Deakin is particularly strong in areas such as sport science, education, nursing, and graduate employment.
Other:
Deakin has a strong commitment to reconciliation and supports Aboriginal and Torres Strait Islander students. The university also fosters innovative partnerships with industry, government, and research leaders.
Entry Requirements:
Completion of a bachelor degree or higher. At least two years of relevant work experience (or part-time equivalent).
Language Proficiency Requirements:
IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent.
