Master of Business (Sport Management)

Program Overview

Deakin University's Master of Business (Sport Management) equips students with the skills and knowledge to lead in the sport industry. Through hands-on learning, international experiences, and industry partnerships, graduates gain expertise in marketing, governance, facilities, and participation development. The program offers flexible study options in Melbourne or online, preparing students for careers in sport management, including operations, development, marketing, and events.

Program Outline

Degree Overview:

Prepare to enter a leadership or managerial role in the field of sport by developing your business and leadership skills with this leading course. Deakin’s Master of Business (Sport Management) is Australia’s leading postgraduate sport management course that will give you the practical skills and knowledge to lead at elite, semi-elite, or recreational levels. Learn from industry experts and benefit from our partnerships with organizations such as the Geelong Football Club, Melbourne Vixens, and Melbourne Boomers. These strong industry relationships feed directly into the course design and teaching. As a result, you will gain the expertise to deliver on all strategic dimensions of the industry, including marketing and promotions, governance and management, facilities and events, as well as participation development.

Outline:

The Master of Business (Sport Management) has a real-world, hands-on learning focus to enable you to build workplace resilience and career success. Our sport management work-integrated learning opportunities help you combine the concepts you learn with workplace practice, integrating your knowledge as you connect and network with industry professionals. You’ll have the opportunity to gain a global perspective on sport management through international consultancy experiences, internships, volunteering placements, and study abroad programs – both face-to-face and virtual. You’ll experience a new culture or workplace while enriching your learning and gaining credit towards your degree. With options to study at our Melbourne Burwood Campus or online, you can tailor your study experience to fit your commitments. If you choose to study on campus, you will have a home advantage of being in Melbourne – one of the sport capitals of the world and home to many major sporting events like the Grand Prix, Melbourne Cup, and Australian Open.

Careers:

Ideal for early to mid-career sport managers, the Master of Business (Sport Management) will help you develop your career in the business of sport, recreation, and leisure. The roles you could be aiming to build on, or apply for, include:

• Sport club/league operations manager
• Sport development/engagement officer
• Sport business analyst or consultant
• Sport marketing and promotions manager
• Sport facilities and events manager
• Commercial partnership and sponsorship manager
• Competitions and event operations coordinator
• Professional players’ agent
• Public relations and social media manager
• Sport and recreation officer within local, state, or federal government