| Program start date | Application deadline |
| 2024-03-01 | - |
| 2024-07-01 | - |
Program Overview
The Master of Business (Marketing) program provides specialized marketing knowledge and skills through coursework in MarTech, digital marketing, analytics, and sustainability. It offers hands-on learning experiences and prepares graduates for careers in marketing, including roles such as marketing manager, digital marketing manager, and brand manager. The program's duration and credit points vary based on prior qualifications and experience.
Program Outline
Degree Overview:
The Master of Business (Marketing) program is a postgraduate coursework designed to equip students with specialized marketing knowledge and skills for successful careers in the industry. It focuses on developing contemporary marketing knowledge, communication, and critical thinking abilities. The program offers hands-on learning experiences in MarTech, digital and social media marketing, marketing analytics, and sustainability for business.
Outline:
The Master of Business (Marketing) is typically an 8, 12, or 16 credit points program, with the duration varying based on prior qualifications and professional experience. Core units include Financial Interpretation, Foundation Skills in Data Analysis, Environmental Sustainability for Business, Design Thinking for Innovation, Marketing Management, Consumer Behaviour, Fundamentals of MarTech, Digital and Social Media Marketing, Marketing Analytics, Research Design and Analysis, and Applied Strategic Marketing Capstone. Course electives include Strategic Brand Management or Services Marketing.
Careers:
Graduates of the Master of Business (Marketing) program are equipped for various roles in marketing, including marketing officer, marketing manager, marketing specialist, digital marketing manager, social media manager, director of marketing, brand manager, content developer and manager, and market research manager.
