| Program start date | Application deadline |
| 2024-03-01 | - |
| 2024-07-01 | - |
Program Overview
The Master of Business (Marketing) program provides specialized marketing knowledge and skills through coursework in MarTech, digital marketing, analytics, and sustainability. It offers hands-on learning experiences and prepares graduates for careers in marketing, including roles such as marketing manager, digital marketing manager, and brand manager. The program's duration and credit points vary based on prior qualifications and experience.
Program Outline
Degree Overview:
The Master of Business (Marketing) program is a postgraduate coursework designed to equip students with specialized marketing knowledge and skills for successful careers in the industry. It focuses on developing contemporary marketing knowledge, communication, and critical thinking abilities. The program offers hands-on learning experiences in MarTech, digital and social media marketing, marketing analytics, and sustainability for business.
Outline:
The Master of Business (Marketing) is typically an 8, 12, or 16 credit points program, with the duration varying based on prior qualifications and professional experience. Core units include Financial Interpretation, Foundation Skills in Data Analysis, Environmental Sustainability for Business, Design Thinking for Innovation, Marketing Management, Consumer Behaviour, Fundamentals of MarTech, Digital and Social Media Marketing, Marketing Analytics, Research Design and Analysis, and Applied Strategic Marketing Capstone. Course electives include Strategic Brand Management or Services Marketing.
Careers:
Graduates of the Master of Business (Marketing) program are equipped for various roles in marketing, including marketing officer, marketing manager, marketing specialist, digital marketing manager, social media manager, director of marketing, brand manager, content developer and manager, and market research manager.
Deakin University
Overview:
Deakin University is a public university in Victoria, Australia. It is known for its high student satisfaction rates, particularly in educational experience, and is ranked among the top 1% of universities worldwide. Deakin offers a wide range of undergraduate and postgraduate programs, as well as research degrees and PhDs.
Services Offered:
Deakin provides a comprehensive range of services to its students, including:
Study Options:
Flexible study options, including online learning, overseas study, and workplace learning.Support Services:
Study support, career planning, and student wellbeing services.Access Programs:
Deakin Guaranteed ATAR, Special Entry Access Scheme, Deakin Regional Access Scheme, Regional and Remote Entry Scheme, Rural Training Stream, and Indigenous Student Pathways.Fees and Scholarships:
Information on fees and costs, government HELP schemes, and scholarships.Accommodation:
On-campus accommodation options.Graduation:
Support for graduates, including alumni benefits and resources.Events:
A variety of events for students and the wider community.Student Life and Campus Experience:
Deakin offers a vibrant and supportive campus environment. Students can expect:
Flexible Study Options:
Deakin provides a variety of study options to suit individual needs and preferences.Support Services:
Students have access to a range of support services to help them succeed in their studies and personal lives.Community Engagement:
Deakin encourages students to get involved in the wider community through various initiatives and partnerships.International Campuses:
Deakin has international campuses in West Java, Indonesia and GIFT City, India, offering students a global perspective.Key Reasons to Study There:
High Student Satisfaction:
Deakin consistently ranks highly in student satisfaction surveys, particularly in educational experience.World-Class Research:
Deakin is renowned for its world-class research across various fields.Industry-Shaped Courses:
Deakin's courses are designed with industry input, ensuring graduates are work-ready.Strong Graduate Employment:
Deakin is ranked #2 in Victoria for graduate employment.Sustainable Future:
Deakin is committed to sustainability and has a strong focus on environmental education, research, and climate-ready campuses.Academic Programs:
Deakin offers a wide range of academic programs across various faculties and schools, including:
Arts and Education
Business and Law
Health
Science, Engineering and Built Environment
Deakin is particularly strong in areas such as sport science, education, nursing, and graduate employment.
Other:
Deakin has a strong commitment to reconciliation and supports Aboriginal and Torres Strait Islander students. The university also fosters innovative partnerships with industry, government, and research leaders.
Entry Requirements:
To be considered for admission to this degree you will need to meet the following criteria:
1 year full-time (or part-time equivalent) - 8 credit points
To be considered for admission to this degree (with 8 credit points of admission credit applied^ ) you will need to meet at least one of the following criteria:
- bachelor honours (AQF8) degree in a related discipline
- bachelor degree in a related discipline , plus two years relevant work experience^
- graduate certificate or graduate diploma in a related discipline
- evidence of academic capability judged to be equivalent
1.5 years full-time (or part-time equivalent) - 12 credit points
To be considered for admission to this degree (with 4 credit points of admission credit applied^ ) you will need to meet at least one of the following criteria:
- bachelor degree or higher in a related discipline
- bachelor degree in any discipline, plus two years relevant work experience^
- evidence of academic capability judged to be equivalent
2 years full-time (or part-time equivalent) - 16 credit points
To be considered for admission to this degree (without admission credit applied ) you will need to meet at least one of the following criteria:
- bachelor degree or other qualification at a higher AQF level in any discipline
- evidence of academic capability judged to be equivalent
Related discipline degree:
- A 'related discipline' award for this course is a Bachelor degree in Marketing or a Bachelor degree Commerce or Business with a major or minor in Marketing.
Relevant work experience:
- Relevant work experience is business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales.
Language Proficiency Requirements:
To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:
- bachelor degree from a recognised English-speaking country
- IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent
- Other evidence of English language proficiency (learn more about other ways to satisfy the requirements)
