Bachelor of Business (Sport Management)

Program Overview

The Bachelor of Business (Sport Management) equips students with the knowledge and skills to manage sport organizations, coordinate events, and work in community-based programs. Graduates develop expertise in sport marketing, finance, management, and law, preparing them for a range of careers in the professionalized sporting industry. The program features a combination of core business units and specialized sport management courses, taught by experienced academics and industry professionals.

Program Outline

Degree Overview:

• The Bachelor of Business (Sport Management) equips students with the skills and knowledge to manage sport organizations, coordinate sporting competitions and major events, and work in community-based sporting programs.
Graduates are expected to develop expertise in sport marketing, finance, management, and law, enabling them to thrive in the increasingly professionalized sporting industry.

Outline:

Core Units:

• Accounting for Decision Making (MAA103)
• Economic Principles (MAE101)
• Fundamentals of Finance (MAF101)
• Business Analytics (MIS171)
• Law for Commerce (MLC101)
• Marketing Fundamentals (MMK101)
• Management (MMM132)
• Professional Insight (MWL101)
Sport Management Core Units:
• Sport and the Law (MLC310)
• Sport Organisation (MMS100)
• Sport in Society (MMS201)
• High Performance Sport Environments (MMS202)
• Sport Industry Experience (MMS306)
• Sport Facility and Event Management (MMS307)
• Sport Marketing (Capstone) (MMS308)
• Sport Leadership and Governance (Capstone) (MMS313)
Open Elective Units:
• Students can complete a major sequence of their choice or select any Level 2 or above units offered by the University, including the elective unit listed below:

Assessment:

• The assessment methods may include assignments, presentations, essays, exams, and practical exercises.

Teaching:

• The program is taught by a team of experienced academics and industry professionals with extensive expertise in sport management.
• They provide a combination of lectures, tutorials, workshops, and practical projects to ensure students receive a comprehensive and engaging learning experience.

Careers:

• Graduates may pursue diverse career opportunities in the sport industry, including:
• Sport management roles: sport administrators, marketing managers, event coordinators, player agents
• Business roles in the sport industry: marketing, finance, strategy, management