BSB40120 Certificate IV in Business

Program Overview

This program provides a comprehensive foundation in business and management skills, covering areas such as personal development, workplace safety, critical thinking, marketing, communication, and sales. Through a combination of face-to-face and distance learning, students develop the knowledge and abilities necessary for success in various business roles, including sales management, customer service management, and business ownership.

Program Outline

Outline:

• Module 1: Enough About You, How About Me
• BSBPEF401 Manage personal health and wellbeing & BSBPEF403 Lead personal development
• Develop a self-care plan to enhance health and wellbeing, manage stress, and maintain professionalism.
• Identify activities and practices that support wellbeing as a professional and sustain positive self-care in the long-term.
• Module 2: Safety Goals
• BSBWHS411 Implement and monitor WHS policies, procedures and programs
• Assess, mitigate, and control risks that may impact the health, safety, or welfare of workplace occupants and visitors.
• Implement and monitor an organization's WHS policies, procedures, and programs.
• Module 3: Cerebration
• BSBCRT411 Apply critical thinking to work practices
• Utilize advanced-level critical thinking skills in a workplace context.
• Employ methods of analysis, synthesis, and evaluation.
• Module 4: Marketing Complexities
• BSBWRT411 Write complex documents & BSBMKG433 Undertake marketing activities
• Prepare, coordinate, and review basic marketing activities.
• Plan, draft, and finalize complex documents vital for career advancement.
• Module 5: Influence and Network
• BSBTWK401 Build and maintain business relationships
• Establish and nurture relationships with clients.
• Build a comprehensive network to enhance business growth.
• Initiate interpersonal communication with clients, establish management strategies, and maintain ongoing relationships with customers and network.
• Module 6: Target Practice
• SIRXSLS003 Achieve sales results
• Drive sales of products and services.
• Create a sales environment to meet sales targets.
• Module 7: Connections
• BSBTEC404 Use digital technologies to collaborate in a work environment & BSBXCM401 Apply communication strategies in the workplace
• Utilize digital technologies for collaboration in the workplace.
• Apply effective communication strategies.
• Module 8: Hear All About It
• BSBMKG434 Promote products and services
• Convert product knowledge into benefits.
• Evaluate competitors' products.
• Plan and execute promotional activities.
• Module 9: What's the Hype
• BSBMKG431 Assess marketing opportunities
• Identify marketing opportunities.
• Analyze and evaluate opportunities according to organizational marketing objectives.

Teaching:

• Delivery Modes:
• Face-to-Face: 15 hrs/week
• Distance: 5 hrs/week
• Teaching Methods:

Careers:

• Potential Career Outcomes:
• Sales Manager
• Customer Service Manager
• Business Owner