Program Overview
This advanced graphic design program provides comprehensive training in typography, project management, specialized art forms, business practices, and creative collaboration. Students develop expertise in digital design, illustration, branding, packaging, and display design, preparing them for careers in graphic design, user interface design, and freelance work.
Program Outline
Outline:
Advanced Type
- CUAGRD603 Extend typographic design expertise
- This advanced typography unit covers typography, styles and execution in a variety of environments. Students will work on a major project that is based around environmental, three dimensional typography.
Develop the Plan
- BSBPMG430 Undertake project work
- Learn how to undertake a straightforward project or a section of a larger project in this unit. You will cover developing a project plan, administering and monitoring the project, finalising and reviewing the project to identify lessons learned for application to future projects.
Elective Design
- CUAPPR616 Extend expertise in a specialised art form to professional level
- Gain the skills to extend your own expertise in a specialised art form in order to develop a cohesive body of professional work for the public domain. It involves self-directed research and the independent, highly developed use of specialised materials, processes and techniques.
The Business of Design
- CUAGRD611 Engage in the business of graphic design
- This unit describes the skills and knowledge required to adopt a professional, commercial approach to graphic design practice. Over the next 4 weeks, students will be researching, evaluating and completing a professional business plan for their own creative business.
Website Design/Design Practice
- CUAPPR612 Collaborate in professional creative projects
- In this unit you will learn the skills and knowledge required to collaborate with other creative practitioners to establish, realise and evaluate a creative project.
Managing Creative Projects
- CUAPPR611 Originate a body of independent creative work & CUADES611 Manage design realisation
- Over the course of the next 5 weeks, students will learn how to plan, manage and implement their own creative project from beginning to finished product.
Creative Thinking
- BSBCRT611 Apply critical thinking for complex problem solving
- Understand how to use logical thinking to come up with solutions to problems that occur in the workplace. This unit is for people who need to think objectively in order to come up with organised and creative solutions to complex organisational problems.
Illustration Design
- CUAILL511 Develop professional illustrations & CUADES512 Establish, negotiate and refine a design brief
- Over the next 4 weeks students will learn about commercial illustration and topics surrounding the business of Illustration. Students will then be required to produce illustrations for a national travel company promoting international locations.
Digital Design
- CUADES511 Implement design solutions & CUAGRD612 Originate graphic designs for complex briefs
- Across 4 weeks, students will work on a design project that is focused on digital design practices, using industry Adobe programs to complete the complex task. This assessment will enhance digital proficiency, preparing graduates for industry.
Client Branding
- CUAGRD617 Develop graphic designs for branding and identity
- In a consumer driven world full of visual clutter, as a designer, it is more important than ever to understand how to create a strong and effective visual identity. It is this that will allow a brand to stand out from it’s competitors and communicate with it’s intended audience. In this unit you will learn the fundamentals of branding and develop the skills needed to create a visual identity.
Packaging
- CUAGRD616 Develop graphic designs for packaging
- Within this unit, you will learn how to create graphic designs for packaging by combining creative and technical design expertise with a comprehensive understanding of the particular factors that apply to packaging.
Display Design
Teaching:
Timetable Information
Timetable Please note; timetables are subject to change. Course Terminology
Workshop (Design Foundations)
During this time your mentor will deliver planned training sessions which are aimed to give you introductory graphic design skills. Activities may include presentations and planned activities to learn how to use graphic design tools and software.
Workshop (Creative Project Foundations)
Upon completion of the introductory workshops, you will be equipped to commence management real and simulated projects. This scheduled time will focus on individual components of your assigned projects.
Collaborate (team meeting)
In collaboration with students studying Project Management, you will complete a series of projects. You will be designing real life artwork and will have access to a project manager to help meet your targets. In this allocated time slot, you will have weekly project meetings with your team to evaluate your project.
Collaborate (facilitated learning & project work)
During this facilitated time, you will work collaboratively with your project team, or complete independent research tasks that have been delivered in the workshop sessions. You will practice skills that you have been taught by your mentor.
Careers:
- Graphic Designer
- User Interface Designer
- Freelance Graphic Designer
