Program Overview
The Diploma of Photography and Digital Imaging program empowers aspiring photographers with advanced skills, enabling them to produce exceptional images across diverse genres. Through hands-on workshops, industry partnerships, and mentorship, students gain expertise in studio and natural lighting techniques, business operations, and portfolio development, preparing them for successful careers in photography.
Program Outline
Degree Overview:
Overview:
The Diploma of Photography and Digital Imaging program aims to transform individuals' passion for photography into a successful career or business venture. Designed to unlock students' creative potential, the program equips them with advanced photography skills, enabling them to produce a professional body of work. Participants will explore diverse genres, including Fine Art, Portraiture, Documentary, Landscape, and Commercial Photography. They will gain expertise in studio and natural lighting techniques while acquiring knowledge in operating and marketing their own photography businesses. The program fosters a stimulating and collaborative learning environment, providing students with the tools they need to develop their professional portfolios for prospective employers and clients.
Objectives:
Ignite creativity and advance photography skills to produce exceptional images. Explore diverse photography genres to broaden artistic horizons. Master lighting techniques for both studio and natural settings. Gain a comprehensive understanding of photography business operations, including marketing and client management. Cultivate a professional portfolio that showcases artistic talent and technical proficiency.
Outline:
Content and Structure:
The program consists of 12 comprehensive modules, providing a well-rounded education in photography and digital imaging. Students will engage in theoretical lessons, hands-on workshops, and practical assignments throughout the course. The program is designed to foster creativity, technical proficiency, and business acumen.
Course Schedule:
Module 1: Stock Photography
- Collaborate in Creative Processes
- Plan and Produce Stock Photo Images
Module 2: Visual Trends
- Apply Visual Communication Theory to Photo Imaging Practice
- Research and Apply Photo Imaging Trends and Emerging Technologies
Module 3: Managing Colour
- Employ Colour Management in a Digital Imaging Workplace
Module 4: Commercial Photography
- Produce Commercial Photo Images
- Source Funding for Projects
Module 6: Digital Art
- Refine Digital Art Techniques
Module 7: Emotive Lighting
- Explore and Apply Photo Lighting Techniques
Module 8: Let's Get Social
- Develop Social Media Engagement Plans
Module 9: Portraiture
- Provide Photographic Portrait Services
- Plan and Style Merchandise Photoshoots
Module 10: Media & Publication
- Produce Media Photo Images
Module 11: Illustrative Photography
- Make Illustrative Photo Images for Publication and Display
Module 12: Specialization
- Develop Self as Artist
- Extend Expertise in a Specialized Art Form to Professional Level
- Present a Body of Own Creative Work
Assessment:
Methods and Criteria:
Students' progress will be assessed through a combination of assignments, presentations, projects, and examinations. The assessments are designed to evaluate students' understanding of the theoretical concepts, technical skills, and practical applications covered in the modules.
Assessment Rubrics:
Each assessment will have a specific assessment rubric outlining the criteria for evaluation. The rubric will provide clear guidelines on the expected level of performance, including factors such as:
- Creativity and originality
- Technical proficiency
- Conceptualization and execution
- Presentation and communication
- Research and analysis
Feedback and Evaluation:
Students will receive constructive feedback on their performance throughout the program. The feedback will be provided in a timely manner, allowing students to identify areas for improvement and enhance their learning.
Teaching:
Methods and Approach:
The program utilizes a combination of teaching methods to cater to diverse learning styles and provide an engaging learning experience. These methods include:
- Lectures and discussions
- Hands-on workshops
- Group projects and collaboration
- Guest speakers and industry experts
- Online learning platforms and resources
Faculty:
The program is led by experienced photography professionals, industry experts, and academic researchers. The faculty is dedicated to providing students with the highest quality education, mentoring, and support.
Unique Approaches:
- Mentorship and individualized guidance from industry professionals
- State-of-the-art facilities and equipment for hands-on learning
- Industry partnerships for real-world project experiences
- Portfolio development and career guidance
- Focus on ethical practices and sustainability in photography
Careers:
Potential Career Paths:
Upon successful completion of the Diploma of Photography and Digital Imaging, graduates will be well-equipped for a range of photography-related careers. These include:
- Freelance Photographer
- Photography Store Manager
- Commercial Photographer
- Wedding Photographer
- Portrait Photographer
- Advertising Photographer
- Photojournalist
- Photography Editor
- Gallery Owner
- Photography Educator
Opportunities:
Graduates will have the opportunity to:
- Establish their own photography businesses or work as independent freelance photographers.
- Work for established photography studios, agencies, or organizations.
- Pursue advanced studies in photography or related fields.
- Contribute to the photography industry through their artistic practice, research, and innovation.
