Online Master's in Digital Marketing (M.S.)
| Program start date | Application deadline |
| 2024-03-18 | - |
Program Overview
Fairleigh Dickinson University's Master of Science in Digital Marketing equips students with a comprehensive skillset in digital marketing, including content creation, social media management, and analytics. Delivered fully online in accelerated formats, the program offers experiential learning and input from industry professionals, preparing graduates for careers in digital marketing, content creation, and social media management.
Program Outline
Degree Overview:
) The Master of Science in Digital Marketing from Fairleigh Dickinson University provides students with the expertise to succeed in the digital marketing industry. The program equips learners with a comprehensive suite of skills in various areas of digital marketing, enabling them to complete a digital marketing portfolio and advance their careers.
Objectives:
- Gain proficiency in a full range of digital marketing areas
- Develop expertise in content creation and curation
- Master social media management techniques
- Enhance skills in digital and interactive marketing
- Excel in creative services, production, and operations
Outline:
Program Structure:
- Fully online, allowing for flexible study around life commitments
- Offered in accelerated 8 and 15-week course formats
Course Schedule and Modules:
- Digital Marketing Core (30 credits)
- MKTG 6400: Marketing Decision Making
- MKTG 6614: SEO & Advertising
- MKTG 6617: Web Analytics
- MKTG 6620: Marketing Research
- MKTG 6630: Consumer Behavior
- MKTG 6640: Foundations of Digital Marketing
- MKTG 6650: Digital Customer Journeys
- MKTG 6660: Social Media Marketing
- MKTG 6670: Mobile Marketing
Teaching:
- Teaching Methods:
- Interactive learning experiences
- Experiential learning components in each course
- Practical application in real-world scenarios
- Faculty: Seasoned professionals with extensive industry experience
- Unique Approaches: Input from Advisory Board members who work in digital marketing
Careers:
- Potential Career Paths:
- Content Creator
- Social Media Manager
- Digital Marketing Specialist
- Creative Services Specialist
- Marketing Operations Manager
- Career Outcomes:
- Marketing Director: Oversees marketing initiatives, creates campaigns, manages budgets
- SEO Manager: Optimizes websites for high search engine rankings
- User Experience Director: Ensures positive user interactions with software and digital products
Additional Features:
- Program is designed with the input of professionals working full-time in digital marketing.
- Helps students earn certifications in both Google Analytics and Hootsuite.
- Provides opportunities to connect with industry leaders through networking events.
Fairleigh Dickinson University - Vancouver
Overview:
Fairleigh Dickinson University - Vancouver is a branch campus of Fairleigh Dickinson University, a private university based in New Jersey, USA. Established in 2007, the Vancouver campus offers undergraduate and graduate programs in a vibrant and multicultural city setting.
Services Offered:
The Vancouver campus provides a range of services to students, including:
Admissions Services:
Assisting prospective students with the application process, including international admissions.Academic Advising:
Providing guidance and support to students in choosing courses and navigating their academic journey.Student Services:
Offering resources and support for student life, including career services, learning support, and study abroad opportunities.Enrollment Services:
Handling registration, course scheduling, and other administrative tasks related to enrollment.Learning and Support Services:
Providing academic support services, such as tutoring and writing centers.Student Life and Campus Experience:
The Vancouver campus offers a unique learning experience in a cosmopolitan city setting. Students can expect:
Multicultural Environment:
Vancouver is a diverse city, providing students with opportunities to interact with people from various backgrounds.Scenic Location:
Vancouver is known for its natural beauty, offering access to mountains, beaches, and outdoor activities.Global Scholars Program:
A distinctive program for first-time freshmen, fostering global citizenship and leadership skills.Key Reasons to Study There:
Global Education:
The Vancouver campus provides a unique opportunity to experience a global education in a vibrant international city.Access to a World-Class City:
Vancouver offers a rich cultural experience, with museums, theaters, and diverse culinary options.Career Opportunities:
The campus provides career services and connections to local businesses, offering students opportunities to explore career paths in a dynamic economy.Academic Programs:
The Vancouver campus offers a range of undergraduate and graduate programs, including:
