Advertising Communications, Bachelor of Science
New York , United States
Tuition Fee
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Bachelors
Major
Advertising | Marketing | Digital Marketing
Area of study
Business and Administration
Course Language
English
About Program
Program Overview
This four-year advertising degree prepares students for careers in the industry, covering principles, history, consumer behavior, and ethical considerations. Through classroom lectures, discussions, and hands-on projects, students develop expertise in copywriting, media planning, research, and account management. The program is taught by experienced industry professionals with connections in New York City's advertising scene.
Program Outline
Degree Overview:
- Overview: Prepares students for career opportunities in advertising as account executives, art directors, copywriters, media buyers and planners.
- Objectives:
- Understand the principles of advertising, its history and development.
- Gain a thorough understanding of the role of advertising in society and consumer behavior.
- Develop expertise in copywriting, media planning, research, and account management.
- Be aware of ethical obligations and social awareness that impact advertising.
Outline:
- Content:
- Principles of Advertising
- History of Advertising
- Consumer Behavior
- Copywriting
- Media Planning
- Research in Advertising
- Account Management
Teaching:
- Teaching Methods:
- Classroom lectures
- Discussions
- Case studies
- Group projects
- Faculty:
- Experienced industry professionals with extensive contacts in New York City's advertising industry.
Careers:
- Career Paths and Opportunities:
- Account Executive
- Media Planner or Buyer
- Copywriter
- Art Director
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