Program Overview
This program provides foundational writing skills for the workplace and offers a choice of specialized courses in technical writing, public relations, web design, public service campaigns, and social media writing. Graduates are prepared for careers in corporate communications, business writing, marketing, advertising, public relations, and grant writing.
Program Outline
Outline:
- Workplace Writing (3 credits): Foundational writing course covering principles and practices of effective workplace communication.
- Choose three from the following courses:
Advanced Technical and Grant Writing:
Techniques for crafting persuasive and well-written technical documents and grant proposals.
Public Relations Advertising:
Principles and strategies of public relations and advertising, including media relations, message development, and campaign planning.
Website Writing and Design:
Web design fundamentals, including information architecture, content strategy, and user experience design.
Careers:
- Corporate communications
- Business writing
- Marketing
- Advertising
- Public relations
- Grant writing
East Stroudsburg University
Overview:
East Stroudsburg University (ESU) is a public university located in the Pocono region of Pennsylvania. It is known for its commitment to providing a supportive and engaging learning environment for its students. ESU prides itself on being a university without walls, inspired by the beauty of its surroundings and dedicated to student growth and achievement.
Services Offered:
ESU offers a wide range of services to its students, including:
Academic Support:
Academic Success Center, Study Abroad programs, Upward Bound programCampus Resources:
Bookstore, Career Development Center, Computing Center, Conference Services, eCard Center, Kemp Library, Marketing and Communications, Mekeel Child Care Center, University PoliceFinancial Aid:
Financial Aid Office, ScholarshipsStudent Life:
Campus Life Office, Current Student Resources, Enrollment Center, Graduation Services, Registrar's OfficeStudent Life and Campus Experience:
ESU provides a vibrant campus life with opportunities for students to engage in various activities and experiences. The university emphasizes community building and offers a range of resources and services to support student success.
Key Reasons to Study There:
Supportive Learning Environment:
ESU fosters a close-knit community where students feel supported and encouraged to succeed.Hands-on Learning:
Professors are known for their dedication to student learning and their commitment to providing practical, real-world experiences.Beautiful Location:
The university is situated in the scenic Pocono region, offering opportunities for outdoor recreation and exploration.Affordable Education:
As part of the Pennsylvania State System of Higher Education (PASSHE), ESU offers affordable tuition and fees.Academic Programs:
ESU offers a variety of undergraduate and graduate programs across several colleges:
College of Arts and Sciences:
Offers programs in the humanities, social sciences, and natural sciences.College of Business and Management:
Provides programs in business administration, accounting, and marketing.College of Education:
Offers programs in education, teacher certification, and educational leadership.College of Health Sciences:
Provides programs in nursing, health sciences, and allied health professions.Graduate College:
Offers a range of master's degree programs in various fields.Other:
ESU is a Military Friendly School and a proud member of the Pennsylvania State System of Higher Education (PASSHE). The university is currently undergoing a major construction project for a new University Center.
