Program Overview
Brock University's Bachelor of Sport Management (BSM) is a four-year program that combines business principles with sport industry applications. Through experiential learning, students gain practical experience in areas like marketing, event planning, and management. Graduates are equipped for careers in the sport industry, including roles in marketing, event management, public relations, and management.
Program Outline
Degree Overview:
The Bachelor of Sport Management (BSM) at Brock University is a specialized undergraduate degree that focuses on the application of business principles to the sport industry. The program emphasizes experiential learning and provides students with the opportunity to gain practical experience through field placements and internships in their third and fourth years. Graduates of the BSM program are prepared for careers in the sport industry, including positions in management, marketing, event planning, and public relations.
Outline:
The BSM program is a four-year degree that consists of 120 credit hours. The program's curriculum is divided into three main areas:
- Business Core: This area provides students with a foundation in business principles, including accounting, finance, marketing, and management.
- Sport Management Core: This area focuses on the application of business principles to the sport industry. Courses in this area cover topics such as sport marketing, sport finance, and sport event management.
- Electives: Students can choose from a variety of elective courses to tailor their program to their individual interests. Electives are available in areas such as communication, economics, and sociology.
Assessment:
Students in the BSM program are assessed through a variety of methods, including:
- Exams: Exams are used to assess students' knowledge of the course material.
- Assignments: Assignments are used to assess students' ability to apply the course material to real-world situations.
- Projects: Projects are used to assess students' ability to work independently and to complete complex tasks.
- Presentations: Presentations are used to assess students' ability to communicate their ideas effectively.
Teaching:
The BSM program is taught by a team of experienced faculty members who are actively involved in the sport industry. The program's teaching methods are designed to provide students with a hands-on learning experience. In addition to lectures and seminars, students participate in field trips, guest lectures, and case studies.
Careers:
Graduates of the BSM program are prepared for a variety of careers in the sport industry. Potential career paths include:
- Sport Marketing: Sport marketers are responsible for developing and implementing marketing campaigns for sports organizations and products.
- Sport Event Management: Sport event managers are responsible for planning and executing sporting events.
- Sport Public Relations: Sport public relations professionals are responsible for managing the public image of sports organizations and athletes.
- Sport Management: Sport managers are responsible for overseeing the day-to-day operations of sports organizations.
Brock University: A Summary
Overview:
Brock University is a public university located in St. Catharines, Ontario, Canada. It offers a wide range of undergraduate and graduate programs across various disciplines. The university is known for its commitment to research and innovation, fostering a vibrant learning environment for its students.
Services Offered:
Brock University provides a comprehensive range of services to its students, including:
Academic Support:
Libraries, teaching and learning resources, academic integrity support.Student Life:
Student Union (BUSU), Graduate Students' Union (GSA), campus store, Brock Sports, campus safety, mental health and wellness services.International Student Support:
Dedicated resources and services for international students.Co-op Programs:
Opportunities for students to gain practical work experience related to their field of study.Professional and Continuing Studies:
Programs and courses for individuals seeking professional development or career advancement.Community Engagement:
Opportunities for students to connect with the local community and participate in various initiatives.Alumni and Donor Services:
Support and resources for alumni and donors.Student Life and Campus Experience:
Brock University offers a vibrant and engaging campus experience for its students. Students can participate in a wide range of activities, including:
Student Clubs and Organizations:
Numerous clubs and organizations cater to diverse interests and provide opportunities for leadership development and social engagement.Campus Events:
A variety of events are held throughout the year, including concerts, lectures, workshops, and social gatherings.Athletics:
Brock Sports offers a wide range of varsity and recreational sports programs.Residential Life:
On-campus housing options provide a sense of community and support for students.Key Reasons to Study There:
Strong Academic Programs:
Brock University offers a diverse range of programs, including highly regarded programs in areas such as business, education, health sciences, and the humanities.Research Opportunities:
The university is actively engaged in research, providing students with opportunities to participate in cutting-edge projects.Experiential Learning:
Brock emphasizes experiential learning, offering students opportunities to apply their knowledge through internships, co-op programs, and community engagement.Supportive Environment:
The university provides a supportive and inclusive environment for students, with dedicated resources and services to help them succeed.Beautiful Campus:
Brock University is situated on a picturesque campus with modern facilities and a welcoming atmosphere.Academic Programs:
Brock University offers a wide range of academic programs, including:
Undergraduate Programs:
Over 120 undergraduate programs across various faculties and departments.Graduate Programs:
Master's and doctoral programs in a variety of disciplines.Spring/Summer Courses:
Opportunities for students to take courses during the off-semester.Online Learning:
Flexible online courses for students who prefer distance learning.Other:
Location:
Brock University is located in the Niagara Region, offering easy access to the natural beauty of Niagara Falls and the surrounding area.Community:
The university is deeply connected to the local community, fostering partnerships and collaborations.History:
Brock University was founded in 1964 and has a rich history of academic excellence and community engagement.Entry Requirements:
- English (ENG4U)
