Program Overview
Brock University's Bachelor of Sport Management (BSM) is a four-year program that combines business principles with sport industry applications. Through experiential learning, students gain practical experience in areas like marketing, event planning, and management. Graduates are equipped for careers in the sport industry, including roles in marketing, event management, public relations, and management.
Program Outline
Degree Overview:
The Bachelor of Sport Management (BSM) at Brock University is a specialized undergraduate degree that focuses on the application of business principles to the sport industry. The program emphasizes experiential learning and provides students with the opportunity to gain practical experience through field placements and internships in their third and fourth years. Graduates of the BSM program are prepared for careers in the sport industry, including positions in management, marketing, event planning, and public relations.
Outline:
The BSM program is a four-year degree that consists of 120 credit hours. The program's curriculum is divided into three main areas:
- Business Core: This area provides students with a foundation in business principles, including accounting, finance, marketing, and management.
- Sport Management Core: This area focuses on the application of business principles to the sport industry. Courses in this area cover topics such as sport marketing, sport finance, and sport event management.
- Electives: Students can choose from a variety of elective courses to tailor their program to their individual interests. Electives are available in areas such as communication, economics, and sociology.
Assessment:
Students in the BSM program are assessed through a variety of methods, including:
- Exams: Exams are used to assess students' knowledge of the course material.
- Assignments: Assignments are used to assess students' ability to apply the course material to real-world situations.
- Projects: Projects are used to assess students' ability to work independently and to complete complex tasks.
- Presentations: Presentations are used to assess students' ability to communicate their ideas effectively.
Teaching:
The BSM program is taught by a team of experienced faculty members who are actively involved in the sport industry. The program's teaching methods are designed to provide students with a hands-on learning experience. In addition to lectures and seminars, students participate in field trips, guest lectures, and case studies.
Careers:
Graduates of the BSM program are prepared for a variety of careers in the sport industry. Potential career paths include:
- Sport Marketing: Sport marketers are responsible for developing and implementing marketing campaigns for sports organizations and products.
- Sport Event Management: Sport event managers are responsible for planning and executing sporting events.
- Sport Public Relations: Sport public relations professionals are responsible for managing the public image of sports organizations and athletes.
- Sport Management: Sport managers are responsible for overseeing the day-to-day operations of sports organizations.
