Tuition Fee
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Courses
Major
Marketing | Public Relations
Area of study
Business and Administration
Course Language
English
About Program
Program Overview
This communication program provides a theoretical foundation for business communication analysis and practice. Students can specialize in Digital Culture to explore the impact of technology on communication. The program offers collaborative degree-diploma opportunities and incorporates experiential learning. Graduates may pursue careers in public relations, advertising, human resources, event planning, and media law.
Program Outline
Degree Overview:
- The program aims to equip students with a sound theoretical basis for analyzing and practicing communication within the business environment.
- Students may explore the impact of digital technologies on human communication through a concentration in Digital Culture.
- The program offers collaborative opportunities to complete both a degree and a diploma.
Careers:
- Potential career paths include:
- Public relations officer
- Advertising professional
- Human resource manager
- Event planner
- Intellectual property, copyright, or media law
SHOW MORE
