Strategic Marketing, MSc

Program Overview

The Strategic Marketing MSc at Swansea University equips students with advanced marketing and strategy skills, preparing them for leadership roles in the evolving marketing industry. Accredited by the Chartered Institute of Marketing, the program offers module exemptions towards professional qualifications and provides opportunities for work-based projects, ensuring graduates are highly employable in a global market.

Program Outline

Degree Overview:

Do you want to be a successful marketing leader of the future? Are you innovative, a team player, and a great communicator? Do you want to stand out from the crowd and accelerate into an amazing marketing career anywhere in the world? The Strategic Marketing degree at Swansea University will give you the foundation for a successful career. You’ll develop high-level marketing and strategy skills, with a critical understanding of current issues and challenges in an industry that is constantly evolving. You’ll also gain a strong grounding in both the practical and theoretical aspects of contemporary marketing, including an in-depth understanding and appreciation of relevant ethical issues and social responsibility; arming you with the skills and tools that will allow you to play a valuable part in delivering a sustainable, inclusive and innovative future economy. On completion of the taught elements of the course you have the opportunity to complete a work-based marketing project, allowing you to apply the skills and knowledge gained to a real life situation. To study this specialist programme you must hold an undergraduate degree in a relevant discipline. The course is accredited by the Chartered Institute of Marketing (CIM), a UK based professional body offering training and qualifications in marketing and related business. Your degree will include module exemptions from CIM professional qualifications through the CIM Accredited Degree programme. The programme has been designed in line with the CIM Postgraduate Diploma and will give you the opportunity to gain chartered status upon successful completion of the CIM accredited assignments.

Outline:

Year 1 (Level 7T)

Compulsory Modules:

• Consumer Psychology
• Strategic Marketing
• Marketing in Society
• Integrated Marketing Communications
• Marketing Research
• Strategic Brand Management
• Digital Marketing
• Research Methods for Marketing and Tourism

Optional Modules:

• Employability Skills (MSc)
• Postgraduate Placement Opportunity - MSc Strategic Marketing

Year 2 (Level 7T)

Compulsory Modules:

• Consumer Psychology
• Integrated Marketing Communications
• Marketing Research
• Strategic Brand Management

Optional Modules:

• Employability Skills (MSc)
• Dissertation - MSc Marketing

Teaching:

We are proud to provide an outstanding educational experience, using the most effective learning and teaching approaches, carefully tailored to suit the specific needs of your course. Our courses consist of in-person, on-campus teaching, enabling full engagement with your lecturers and fellow students. Practical skills sessions, seminars, and workshops predominantly take place in person, allowing for group working and presentations. However, our approach also includes the use of some online learning to support and enhance traditional face-to-face teaching. Online learning may take place ‘live’ using software such as Zoom, allowing you to interact with the lecturer and peers and to ask questions. Lecture recordings also allow for more flexibility to revisit material, to revise for assessments and to enhance learning outside of the classroom. Some modules have extra resources in our virtual learning environment (Canvas), such as videos, slides and quizzes enabling further flexible study.

Careers:

We have an excellent track record of placing our graduates with major multinational companies. Your MSc Strategic Marketing programme, with CIM accreditation, will give you the skills to forge a thriving career in a competitive environment across a variety of sectors anywhere in the world. Your next role could be any of these:

• Marketing Manager
• Brand Manager
• Management Consultant

Tuition Fees and Payment Information:

MSc 1 Year Full Time Start Date UK International September 2023 £ 12,200 £ 20,600 September 2024 £ 12,800 £ 21,650 MSc 2 Year Part Time Start Date UK International September 2023 £ 6,100 £ 10,300 September 2024 £ 6,400 £ 10,850 Tuition fees for years of study after your first year are subject to an increase of 3%.