Sport, Media and Culture, BA (Hons)

Program Overview

This Sport, Media and Culture program equips students with skills for a career in sports content creation and communication. It covers sports journalism, commentary, and promotion, exploring the role of sports in shaping society. Graduates emerge as skilled content creators with journalistic abilities and proficiency in producing and promoting sports content across various platforms. The program features industry-experienced academics and collaborations with sports organizations, providing students with practical experience and industry insights.

Program Outline

Degree Overview:

This Sport, Media and Culture program provides students with the necessary skills to pursue a career as a professional sports content creator and communicator in the contemporary sports media landscape. This practical course offers a curriculum that includes sports journalism, sports commentary, and sports promotion. The program delves into theoretical constructs such as fandom, sports journalism, national identity, and sports narratives, allowing students to comprehend the significant role sports play in shaping our worldview. As the traditional legacy media model undergoes significant disruption, with many sports organizations now opting to communicate directly with fans, this course has been designed to ensure graduates emerge as skilled and competent sports content creators who are equipped with journalistic abilities and adept at producing and promoting multimedia sports-focused content across various platforms, from podcasts to match reports and from sports commentary to promotional sports communication strategies.

Outline:

Year 1 (Level 4)

• Introduction to Media Communication
• Delivering and Decoding the News
• Pitch Invasion: Sport and its Impact on Society
• Introduction to Media History

Year 2 (Level 5)

• Theorising the Media
• All Ears - an Introduction to the Art of Podcasting
• Pitch Perfect: Sports Commentary and Punditry

Year 3 (Level 6)

Teaching:

This program is taught by academics with extensive industry experience, providing students with access to industry-standard filming, editing, and design facilities. The program maintains close links with sports organizations such as Swansea City FC, the Ospreys, and Sport Swansea to provide students with a sports communications industry perspective throughout their degree.

Careers:

Potential career outcomes include:

• Sports Journalist
• Sports Broadcaster
• Media Relations Specialist
• Sports Social Media Manager
• Sports Event Coordinator
• Sports Public Relations Manager
• Sports Marketing Specialist
• Sports Analyst/Commentator
• Sports Content Creator
• Sports Information Director
Opportunities for further study at the Master's level are also available.

3 Year Full Time Start Date UK International September 2023 £ 9,000 £ 16,650 September 2024 £ 9,000 £ 9,000 £ 16,650 September 2024 £ 9,000 £ 17,500 4 Year Full Time With a Year Abroad Start Date UK International September 2023 £ 9,000 £ 16,650 September 2024 £ 9,000 £ 17,500 4 Year Full Time With a Year In Industry Start Date UK International September 2023 £ 9,000 £ 16,650 September 2024 £ 9,000 £ 17,500 Fees for full time Undergraduate UK students may be increased in subsequent years of study by an inflationary amount determined by Welsh Government. Fees for full time Undergraduate EU/International students will increase by 3% for each subsequent year of study. During a sandwich year (e.g. year in industry, year abroad or placement year) a lower fee will apply. For more information visit our tuition fees page.