| Program start date | Application deadline |
| 2024-09-01 | - |
Program Overview
The Media and Communication program equips students with practical skills and knowledge for careers in media, marketing, and related fields. Through hands-on experience, work placements, and guest speaker workshops, students explore various aspects of media and communication, including journalism, public relations, and digital marketing. The program also offers an optional semester abroad and the opportunity to study some modules in Welsh. Graduates are well-prepared for careers in journalism, media production, public relations, marketing, and more.
Program Outline
Degree Overview:
Study Media and Communication and Learn Practical Skills for a Career
Objectives:
To provide students with the practical skills and knowledge necessary for a successful career in the media, marketing, or related fields, as well as transferable skills that are valued by employers and open up a range of wider career opportunities.
Program Description:
- Explore radio and video production, digital and social media, journalism, public relations, branding, marketing and more, learning from experienced industry professionals and leading academics.
- Gain first-hand experience of media and communication through a work placement.
- Optional semester abroad in Hong Kong, Singapore or the USA.
- Attend workshops and seminars run by guest speakers as part of the course.
- Receive support from a personal tutor.
- Study some modules through the medium of Welsh.
Outline:
Year 1
- Introduction to Media Communication
- Delivering and Decoding the News
- Introduction to Media History
Optional Modules
- Public Relations: Strategic Communications
- Cysylltiadau Cyhoeddus: Cyfathrebu Strategol
- Introduction to Film Studies
- Pitch Invasion: Sport and its Impact on Society
- Cyflwyniad i Astudiaethau Ffilm
Year 2
- Theorising the Media
Optional Modules
- Introduction to Writing Poetry
- Introduction to Writing Fiction
- Introduction to Film Production
- Professional Development: Preparing for Work
- Misinformation, Fake News and Fact-Checking
- Public Relations Theory in Action
- Approaches to Film Analysis
- Sgiliau Cyfryngau Ymarferol
- Datblygiad Proffesiynol: Paratoi ar gyfer Gwaith
Year 3
Optional Modules
- Graphic Novel
- Writing for Radio and Screen
- Stori yr Unol Daleithiau ar Ffilm a Theledu, 1865-2008
- Media and Identities: Gender and Race
- Dissertation Preparation
- Documentary and Fiction Filmmaking
- Drama and Documentary on Screen
- Reporting the 21st Century
- Sports Public Relations
- Game Over - Press Start to Continue: Critical Game Studies
- 'Reclaim the Frame': Women and Screen Media
- Strategy, Marketing and Branding
- Cyfathrebu Corfforaethol
- Cynllunio Cynhyrchiad Aml-blatfform
- Drama a Dogfen ar y sgrîn
Assessment:
Assessment Methods:
Essays, reports, presentations, practical projects, exams
Assessment Criteria:
Originality, critical thinking, research skills, communication skills
Teaching:
Teaching Methods:
Lectures, seminars, workshops, tutorials, practical sessions, guest speakers
Faculty:
Experienced industry professionals and leading academics
Unique Approaches:
- Work placement
- Optional semester abroad
- Study some modules through the medium of Welsh
Careers:
Career Paths:
Journalism, Media, Business, Public Relations and Marketing, Digital Marketing, TV and Radio, Publishing
Career Opportunities:
- Journalist
- Media Producer
- Public Relations Manager
- Marketing Manager
- Digital Marketer
Career Outcomes:
Our Media and Communication graduates are truly international and are employed around the world.
3 Year Full Time Start Date UK International September 2023 £ 9,000 £ 16,650 September 2024 £ 9,000 £ 9,000 £ 16,650 September 2024 £ 9,000 £ 17,500 4 Year Full Time With a Year Abroad Start Date UK International September 2023 £ 9,000 £ 16,650 September 2024 £ 9,000 £ 17,500 4 Year Full Time With a Year In Industry Start Date UK International September 2023 £ 9,000 £ 16,650 September 2024 £ 9,000 £ 17,500 Fees for full time Undergraduate UK students may be increased in subsequent years of study by an inflationary amount determined by Welsh Government. Fees for full time Undergraduate EU/International students will increase by 3% for each subsequent year of study. During a sandwich year (e.g. year in industry, year abroad or placement year) a lower fee will apply. For more information visit our tuition fees page. You can find further information of your fee costs on our tuition fees page. You may be eligible for funding to help support your study. To find out about scholarships, bursaries and other funding opportunities that are available please visit the University's scholarships and bursaries page. Current students: You can find further information of your fee costs on our tuition fees page.
