Media and Communication with a Foundation Year, BA (Hons)

Program Overview

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The Media and Communication program provides practical skills for careers in media, marketing, and related fields. Students explore various aspects of media, including production, journalism, public relations, and branding. A work placement and optional study abroad opportunities enhance practical experience. Graduates pursue careers in journalism, media, business, public relations, and digital marketing.

Program Outline

Degree Overview:

Study Media and Communication with us and you will learn practical skills to equip you for an exciting career in the media, marketing or related fields, as well as transferable skills which are valued by employers and open up a range of wider career opportunities. The foundation year gives you an exciting introduction to higher education, exploring the humanities and social sciences before progressing to the full degree programme. It’s ideal if you need a little more support after further education or if you are returning to education after a gap. You will have the chance to explore radio and video production, digital and social media, journalism, public relations, branding, marketing and more, learning from experienced industry professionals and leading academics. A work placement will give you first-hand experience of media and communication, and you will have the option of studying a semester abroad in Hong Kong, Singapore or the USA.

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Outline:

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Year 0 (Level 3)

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Compulsory Modules

• Academic Writing and Skills Development
• Introduction to Being Human
• Introduction to Research
• Critical Reflection and Problem Solving
• Research Essay
• Place, Memory & Identity in Literature, Film and Art

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Year 1 (Level 4)

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Compulsory Modules

• Introduction to Media Communication
• Delivering and Decoding the News
• Introduction to Media History

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Optional Modules

• Public Relations: Strategic Communications (or Cysylltiadau Cyhoeddus: Cyfathrebu Strategol)
• Introduction to Film Studies (or Cyflwyniad i Astudiaethau Ffilm)
• Pitch Invasion: Sport and its Impact on Society (or Sgiliau Cyfryngau Allweddol)

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Year 2 (Level 5)

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Compulsory Modules

• Theorising the Media

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Optional Modules

• Introduction to Writing Poetry (or Introduction to Writing Fiction)
• Introduction to Film Production
• Professional Development: Preparing for Work (or Misinformation, Fake News and Fact-Checking)
• Public Relations Theory in Action (or Approaches to Film Analysis)
• Creative Media Platforms (or Hollywood: A History of American Film)
• Social Media Cultures
• Investigating Text, Process and Audiences
• Media Law
• Pop Culture and Alternative News Genres (or Adaptation: Storytelling Across Media)
• The History of Screen Animation (or Drama a Dogfen ar y sgrIn)

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Year 3 (Level 6)

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Optional Modules

• Graphic Novel
• Writing for Radio and Screen
• Stori yr Unol Daleithiau ar Ffilm a Theledu, 1865-2008
• Media and Identities: Gender and Race
• Dissertation Preparation
• Documentary and Fiction Filmmaking
• Drama and Documentary on Screen
• Reporting the 21st Century
• Sports Public Relations
• Game Over - Press Start to Continue: Critical Game Studies
• 'Reclaim the Frame': Women and Screen Media
• Strategy, Marketing and Branding (or Cyfathrebu Corfforaethol)

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Careers:

Our Media and Communication Graduates are truly international and are employed around the world. They have careers in:

• Journalism
• Media
• Business
• Public Relations and Marketing
• Digital Marketing
• TV and Radio
• Publishing

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Tuition Fees and Payment Information:

UK International September 2023 £ 9,000 £ 16,650 September 2024 £ 9,000 £ 17,500 Fees for full time Undergraduate UK students may be increased in subsequent years of study by an inflationary amount determined by Welsh Government. Fees for full time Undergraduate EU/International students will increase by 3% for each subsequent year of study.