Bachelor's in Sales and Business Marketing

Program Overview

Western Michigan University's sales program, consistently ranked among the top in the U.S., offers a real-world focus taught by industry experts. Graduates enjoy high employment rates, with 98% working or continuing their education after graduation. They hold positions in various industries, including business development, account management, and sales development, at companies like PepsiCo, Stryker, and Amazon Web Services.

Program Outline

Teaching:

• Faculty with top executive positions in sales
• Real-world sales skills focus
• Named a top sales program in the U.S. for 16 consecutive years by the Sales Education Foundation

Careers:

• 98% of graduates are working or continuing their education quickly after earning their degree.
• 100% of graduates had instructors who made them excited about learning.
• 100% of graduates felt their education and experiences as a student at WMU prepared them for their profession.
• Grads are enjoying fulfilling careers across a variety of industries.
• 100% of graduates working full time have a job related to their degree.
• Graduates hold positions such as:
• Business development representative
• Account manager
• District sales manager
• Sales development representative
• Graduates are employed by companies such as:
• PepsiCo
• Stryker
• Amazon Web Services
• Whirlpool
• Oracle
• E. & J. Gallo