Program Overview
Western Michigan University's Marketing program emphasizes experiential learning, incorporating real-world scenarios into coursework. Students gain practical skills through partnerships with businesses and case competitions. Graduates are prepared for careers in various industries, including business-to-consumer, business-to-business, and nonprofits. Recent alumni have secured positions at companies such as Amazon, Coyote Logistics, and Hormel Foods.
Program Outline
Teaching:
As a marketing student at Western Michigan, you will learn from instructors who are passionate about marketing—and about your success as a student. Our focus on experiential learning means that your classes will incorporate real-world scenarios into everyday homework. Whether that is partnering with a business to work on a project or preparing for a case competition, these opportunities allow you to apply your knowledge in a way that gives you real skills to add to your resume.
Careers:
A marketing degree from WMU Haworth will set you up to build and maintain valuable relationships with customers wherever you go. You'll know how to create, plan, and deliver strong messages to target audiences via campaigns backed by market research—building brand trust all along the way. We have alumni working in positions in business-to-consumer, business-to-business, consumer goods, and service companies, as well as nonprofits. Any industry will be open to your excellence as a marketing professional. Recent graduates from the Department of Marketing are working in a variety of jobs, including:
- Associate buyer
- Assistant merchandising manager
- Category analyst
- Sales representative
- Assistant account executive
- Supply chain manager Companies:
- Amazon
- Coyote Logistics
- Doner
- Enterprise Holdings
- Hormel Foods
- Meijer
- Oracle
- The J.M. Smucker Company
