Program Overview
Western Michigan University's Marketing program emphasizes experiential learning, incorporating real-world scenarios into coursework. Students gain practical skills through partnerships with businesses and case competitions. Graduates are prepared for careers in various industries, including business-to-consumer, business-to-business, and nonprofits. Recent alumni have secured positions at companies such as Amazon, Coyote Logistics, and Hormel Foods.
Program Outline
Teaching:
As a marketing student at Western Michigan, you will learn from instructors who are passionate about marketing—and about your success as a student. Our focus on experiential learning means that your classes will incorporate real-world scenarios into everyday homework. Whether that is partnering with a business to work on a project or preparing for a case competition, these opportunities allow you to apply your knowledge in a way that gives you real skills to add to your resume.
Careers:
A marketing degree from WMU Haworth will set you up to build and maintain valuable relationships with customers wherever you go. You'll know how to create, plan, and deliver strong messages to target audiences via campaigns backed by market research—building brand trust all along the way. We have alumni working in positions in business-to-consumer, business-to-business, consumer goods, and service companies, as well as nonprofits. Any industry will be open to your excellence as a marketing professional. Recent graduates from the Department of Marketing are working in a variety of jobs, including:
- Associate buyer
- Assistant merchandising manager
- Category analyst
- Sales representative
- Assistant account executive
- Supply chain manager Companies:
- Amazon
- Coyote Logistics
- Doner
- Enterprise Holdings
- Hormel Foods
- Meijer
- Oracle
- The J.M. Smucker Company
Western Michigan University
Overview:
Western Michigan University (WMU) is a public research university located in Kalamazoo, Michigan. It offers a wide range of academic programs and is known for its commitment to student success and well-being.
Services Offered:
WMU provides a comprehensive range of services to its students, including:
Academics:
A diverse selection of undergraduate and graduate programs across various disciplines.Admissions:
Guidance and support for prospective students throughout the application process.Financial Aid:
Financial assistance options to help students afford their education.Student Life:
A vibrant campus community with numerous clubs, organizations, and events.Athletics:
A strong athletic program with Division I teams competing in the Mid-American Conference.Research:
Opportunities for students to engage in research alongside faculty.Career Services:
Support for students in their career exploration and job search.Wellness Services:
Resources and programs to promote student health and well-being.Student Life and Campus Experience:
WMU offers a dynamic campus experience with:
A thriving community:
Students can find a sense of belonging through various clubs, organizations, and events.A new student center:
The heart of campus, providing a space for students to connect and engage.Opportunities for growth:
Students can participate in experience-driven learning, internships, and leadership development programs.A focus on well-being:
WMU provides resources and programs to support student mental and physical health.Key Reasons to Study There:
Experience-driven learning:
WMU emphasizes hands-on learning and provides opportunities for internships and real-world experience.Strong career outcomes:
A high percentage of WMU graduates are employed quickly in their field of study.A supportive campus community:
Students are encouraged to engage in campus life and find a sense of belonging.A commitment to student well-being:
WMU offers resources and programs to support student mental and physical health.The Bronco Promise:
A program offering free tuition and fees for eligible first-year students.Academic Programs:
WMU offers a wide range of academic programs, including:
