Entrepreneurship, Graduate/Professional Certificate
Program Overview
The graduate/professional certificate in entrepreneurship at UW–Madison equips students with the knowledge and skills to launch new organizations, enhance their effectiveness in startup environments, or gain a deeper understanding of company formation and performance. The 12-credit program includes a required foundation course, an advanced entrepreneurship course, and elective coursework from various schools and colleges across the university. Upon completion, students will possess foundational skills in identifying promising opportunities and establishing new organizations or ventures to generate social/economic value.
Program Outline
Degree Overview:
The graduate/professional certificate in entrepreneurship aims to equip students with entrepreneurial knowledge and skills. It is designed for individuals seeking to launch new organizations, enhance their effectiveness in startup environments, or gain a deeper understanding of factors influencing company formation and performance. The certificate is accessible to all UW–Madison graduate degree-seeking students (excluding University Special students). Upon completion of the certificate, students will possess foundational skills in identifying promising opportunities and establishing new organizations or ventures to generate social/economic value.
Outline:
The 12-credit program draws upon entrepreneurship courses offered by the School of Business. However, students have the flexibility to select approved elective courses from various schools and colleges across the university that focus on the ability to launch and lead new ventures.
Required Foundation Course:
- M H R 715 Strategic Management of Innovation (3 credits)
- M H R 734 Venture Creation (3 credits)
- M H R 738 Weinert Applied Ventures in Entrepreneurship (WAVE) (3 credits)
- M H R 741 Technology Entrepreneurship (3 credits)
Elective Coursework (select 0-6 credits):
School of Business:
- ACCT I S 300 Accounting Principles (3 credits)
- ACCT I S 700 Financial Accounting (3 credits)
- GEN BUS 310 Fundamentals of Accounting and Finance for Non-Business Majors (3 credits)
- GEN BUS 311 Fundamentals of Management and Marketing for Non-Business Majors (3 credits)
- M H R/INTEGART 632 Introduction to Arts Entrepreneurship (3 credits)
- M H R/INTEGART 636 Entrepreneurship in Arts & Cultural Organizations (3 credits)
- M H R 704 Managing Behavior in Organizations (3 credits)
- M H R 705 Human Resource Management (3 credits)
- M H R 723 Business Strategy (3 credits)
- M H R 977 Emerging Entrepreneurship Theory and Research (3 credits)
- MARKETNG 300 Marketing Management (3 credits)
- MARKETNG 700 Marketing Management (3 credits)
- MARKETNG 737 New Product Innovation (3 credits)
- MARKETNG 755 Marketing in a Digital Age (3 credits)
- R M I 650 Sustainability, Environmental and Social Risk Management (3 credits)
Law School:
- LAW 751 Patent Law (3 credits)
- LAW 752 Copyright Law (3 credits)
- LAW 753 Introduction to Intellectual Property Law (3 credits)
- LAW 817 Business Organizations I (3 credits)
- LAW 854 Clinical Program (Law & Entrepreneurship) (3 credits)
College of Agricultural & Life Sciences:
- A A E/M H R 540 Intellectual Property Rights, Innovation and Technology (3 credits)
- A A E 706 Applied Risk Analysis (3 credits)
- LSC 435 Brand Strategy for the Sciences (3 credits)
- LSC 625 Risk Communication (3 credits)
- LSC 902 Public Opinion of Life Science Issues (3 credits)
College of Engineering:
- E P D 619 Fostering and Leading Innovation (3 credits)
- M E 549 Product Design (3 credits)
College of Letters & Sciences:
- L I S 603 Research and Assessment for Information Professionals (3 credits)
- L I S 732 Strategic Information Services (3 credits)
School of Human Ecology:
Careers:
The program provides students with an understanding of various career paths in entrepreneurship, including:
- Identifying effective founding teams for new ventures
- Understanding critical legal issues in managing entrepreneurial firms
- Writing central components of business plans, including applying financial and management accounting principles to growing ventures
- Minimizing risk and maximizing reward in new ventures
