Business: Marketing, Ph.D.

Program Overview

This PhD program in Marketing focuses on contemporary topics and research methods, with a summer paper requirement and a comprehensive preliminary examination. Students can pursue a variety of coursework and additional studies, leading to potential academic careers at top universities.

Program Outline

Outline:

• Course List:
• MARKETNG 971 Seminar-Marketing PhD, Contemporary Topics in Marketing (16 credits)
• MARKETNG 972 Seminar-Marketing PhD, Research Methods in Marketing (16 credits)
• GEN BUS 933 Beginning a Research Career in Business (1 credit)
• Breadth Requirement* courses (12-16 credits)
• Additional Coursework (22-26 credits)
• Summer Paper Requirement: Following the first year in the program, students are required to complete a research project, typically in collaboration with a faculty member.
The summer paper should be based on the student's research interests and may be empirical or conceptual in nature. The summer paper must be submitted to the doctoral committee no later than August 31. Students will receive written feedback from the committee, including specific comments that will be similar to what they can expect in reviews from journals. Students will present the research to the department during the fall speaker series and receive feedback from the doctoral committee on their progress.

Assessment:

Careers:

• Potential career paths: Academic careers at top universities