Consumer Behavior and Marketplace Studies, B.S.
Program Overview
The Consumer Behavior & Marketplace Studies program at the University of Wisconsin-Madison prepares students for careers in the retail industry by combining business, analytics, creativity, trend tracking, and technology. The program offers ample employment opportunities in online retailing and social commerce professions. Graduates work for diverse and rapidly growing retailing companies around the globe.
Program Outline
Degree Overview:
Objectives:
The Consumer Behavior & Marketplace Studies program at the University of Wisconsin-Madison aims to: Foster an understanding of the global customer experience and equip students with the skills to enhance it. Blend business and analytics with creativity, trend tracking, and technology to prepare students for the dynamic and globally-focused retail industry. Offer ample employment opportunities in online retailing and social commerce professions.
Program Description:
The Consumer Behavior & Marketplace Studies program at the University of Wisconsin-Madison is an interdisciplinary program that combines business, analytics, creativity, trend tracking, and technology to provide students with a comprehensive understanding of the global customer experience. The program prepares students for careers in the dynamic and globally-focused retail industry, with a focus on online retailing and social commerce. The program also offers ample employment opportunities in these fields.
Outline:
Course Schedule:
The Consumer Behavior & Marketplace Studies program at the University of Wisconsin-Madison typically follows a four-year course schedule. The sample four-year plan provided in the context outlines the courses typically taken each semester.
Careers:
Potential Career Paths
Graduates of the Consumer Behavior & Marketplace Studies program at the University of Wisconsin-Madison work for diverse and rapidly growing retailing companies around the globe.
University of Wisconsin–Madison
Overview:
University of Wisconsin–Madison is a public research university located in Madison, Wisconsin. It is known for its strong academic programs, extensive research enterprise, and vibrant campus life. The university is guided by the Wisconsin Idea, a philosophy that emphasizes the importance of using knowledge to improve the lives of people beyond the campus.
Services Offered:
The university offers a wide range of services to students, including:
Academic Support:
Academic advising, tutoring, writing centers, and career services.Student Life:
Student organizations, recreational facilities, cultural events, and health services.Technology:
Access to computer labs, online resources, and software.Housing:
On-campus residence halls and off-campus housing options.Financial Aid:
Scholarships, grants, loans, and work-study programs.Student Life and Campus Experience:
Students at UW–Madison can expect a vibrant and engaging campus experience. The university boasts a diverse student body, a wide range of student organizations, and a lively social scene. The city of Madison offers a variety of cultural attractions, restaurants, and entertainment options.
Key Reasons to Study There:
Strong Academic Programs:
UW–Madison is home to a wide range of academic programs, including highly ranked programs in engineering, business, medicine, and the humanities.Research Opportunities:
The university is a leading research institution, offering students opportunities to participate in groundbreaking research projects.Wisconsin Idea:
The university's commitment to public service provides students with opportunities to make a positive impact on the world.Vibrant Campus Life:
UW–Madison offers a lively and engaging campus experience with a diverse student body, a wide range of student organizations, and a variety of cultural events.Location:
Madison is a beautiful and vibrant city with a strong sense of community.Academic Programs:
UW–Madison offers a wide range of undergraduate and graduate programs across various disciplines, including:
