Digital Marketing - BSc (Hons)

Program Overview

This program provides students with the knowledge and skills necessary to become successful Digital Marketers. Through a combination of formative and summative assessments, students will demonstrate their understanding of the subject matter. Experienced practitioners deliver the course, ensuring that students are up-to-date on the latest trends and best practices. Graduates are qualified for roles as Digital Marketers or similar positions in the field.

Program Outline

Assessment:

• Throughout the course, students' progress will be assessed to verify they are achieving the intended learning objectives and actively participating in each module.
• Formative assessments assist students in monitoring and improving their initial-level performance as they progress through the module.
They may involve self-completion questionnaires, group exercises (discussion forums), and practical digital marketing-related tasks and activities.
• Summative assessments, administered at the end of each module, enable students to demonstrate that they have met the learning outcomes at each level and to the required standard.
These assessments include written reports, portfolios, presentations, and practical work-based projects.

Teaching:

• Experienced practitioners deliver the course, bringing theories to life and guiding students in their personal development and the practical application of new theories, techniques, and practices in the workplace.
• Students develop confidence and competence in their jobs and make an immediate impact throughout their course.

Careers:

• Successful completion of the course qualifies graduates for the role of Digital Marketer or similar positions in the field.
• Graduates may also consider pursuing postgraduate studies in MSc Marketing.

Tuition fees for distance learning students (2022/23) £3,600 Distance learning students starting 2022/23 (part-time, per year)