MSc STRATEGIC MARKETING

Program Overview

The MSc Strategic Marketing program at Maynooth University equips students with advanced knowledge and skills in marketing, emphasizing customer-centricity and the dynamic global marketplace. Through a combination of core and elective modules, students gain a solid foundation in marketing theory and specialize in areas of interest. The program features a unique "Marketing Live" module, providing practical experience with real clients, and prepares graduates for successful careers in various marketing roles.

Program Outline

MSc Strategic Marketing

Degree Overview:

The MSc Strategic Marketing program at Maynooth University is a focused program designed to develop high-level knowledge and skills in marketing. The program emphasizes the dynamic and interconnected nature of the global marketplace, with a central theme of relationships. It examines the strategic aspects of marketing from a customer-centric perspective, emphasizing the importance of understanding, managing, and developing these relationships. The program combines both theoretical and practical elements, enabling students to apply their knowledge to real-world scenarios.

Outline:

The MSc Strategic Marketing program is delivered over two semesters and offers a comprehensive and intensive curriculum. The program consists of several core modules and elective modules, providing students with a solid foundation in marketing theory and the opportunity to specialize in areas of particular interest.

Core Modules:

• Marketing Management
• Marketing Strategy
• Marketing Analytics
• International Sales Management
• Customer Relationship Management
• Marketing Research
• Business Research Project/Placement

Elective Modules:

• Digital Marketing
• Social Media Marketing
• Brand Management
• Product Management
• Retail Marketing
• Services Marketing
• Strategic Public Relations
• International Marketing

Assessment:

Assessment methods in the program include:

• Examinations: Traditional written exams are used to assess knowledge and understanding of key concepts.
• Coursework: Students complete various assignments, projects, and presentations to demonstrate their application of learned concepts.
• Group work: Collaborative projects and group discussions are used to develop teamwork and communication skills.
• Business Research Project/Placement: Students complete either a research project or a placement with a real-world organization, putting their knowledge and skills into practice.

Teaching:

The program is taught by a team of experienced and research-active faculty members with expertise in various marketing areas. The program utilizes a variety of teaching methods, including lectures, seminars, guest lectures, workshops, and case studies. The program fosters an interactive learning environment, where students are encouraged to participate actively and engage in discussions.

Careers:

The MSc Strategic Marketing program provides graduates with the skills and knowledge necessary for a successful career in various marketing roles.

Potential Career Paths:

• Marketing Manager
• Brand Manager
• Market Research Analyst
• Sales Manager
• Customer Relationship Manager
• Business Development Manager
• Product Manager
• Data Analyst/Marketing Analyst

Other:

The program also includes a unique "Marketing Live" module, which allows students to work with a real client on a real marketing problem.