BBS MARKETING AND GLOBAL CULTURES

Program Overview

Maynooth University's BBS Marketing and Global Cultures program combines business studies with cultural insights, equipping graduates to navigate a globalized business environment. Through a blend of theory, practice, and cultural awareness, the program prepares students for careers in marketing, where understanding diverse cultures and effective communication are essential. Graduates are well-positioned for success in marketing agencies, advertising firms, and international business, among other fields.

Program Outline

BBS Marketing and Global Cultures Program at Maynooth University

Degree Overview:

• Maynooth University's Bachelor of Business Studies Degree (MH404) in Marketing and Global Cultures combines in-depth business studies with interdisciplinary insights into cultural dynamics.
• This unique program equips graduates with a comprehensive understanding of:
• The intricacies of modern business practices and their impact on a globalized world.
• The influence of diverse cultures on consumer behavior, markets, and marketing strategies.
• Graduates are equipped to navigate a complex and interconnected business environment, where cultural understanding and effective communication skills are critical.
• Through a blend of theoretical knowledge, practical application, and cultural awareness, the program prepares graduates for a successful career in the dynamic field of marketing.

Outline:

• The program is designed to offer a holistic understanding of business and cultural aspects of marketing.
• Year 1:
• Students focus on foundational business modules, building a strong base in marketing principles and core business functions.
• They begin exploring the global landscape, gaining insights into cultural diversity and its impact on the world around them.
• Year 2:
• Students delve deeper into their chosen business area (Marketing), acquiring specialized knowledge and skills in areas like marketing strategy, marketing research, and consumer behavior.
• They continue their exploration of global cultures, learning to analyze and interpret cultural trends and their implications for marketing.
• Optional Year 3:
• Students have the opportunity to gain valuable experience through paid work placements and study abroad programs.
• Final Year:
• Students focus on the advanced strategic aspects of marketing, including brand management, marketing analytics, and international marketing strategies.
• They also explore the impact of global trends, such as technology and social media, on cultural dynamics and marketing strategies.

Assessment:

• The program utilizes a variety of assessment methods to ensure thorough evaluation of student learning and development:
• Traditional exams: test knowledge and understanding of key concepts and theories.
• Essays and research papers: assess critical thinking, analytical skills, and ability to communicate effectively.
• Project work: allows students to apply their learning in real-world scenarios and demonstrate problem-solving skills.
• Presentation skills: assess ability to communicate ideas effectively and engage with diverse audiences.
• This multi-faceted approach ensures students graduate with the skills and knowledge needed to succeed in the dynamic world of marketing.

Teaching:

• Maynooth University is committed to providing a high-quality learning experience.
• The Marketing and Global Cultures program boasts:
• An experienced and dedicated faculty, with expertise in both business and cultural studies.
• A blend of teaching methods, including lectures, seminars, workshops, and interactive learning activities.
• This program provides students with a stimulating and supportive environment conducive to personal and academic growth.

Careers:

• The program opens doors to a wide range of career opportunities in the field of marketing.
• Graduates can pursue careers in:
• Marketing agencies
• Advertising firms
• Brand management
• Market research
• Public relations
• International business
• They are also well-positioned to pursue further postgraduate studies in related fields, such as marketing analytics, digital marketing, or consumer psychology.

Other:

• The Marketing and Global Cultures program is a unique and innovative program in Ireland.
• It is specifically designed for students who want to gain a competitive edge in the global marketplace by understanding both the intricacies of business and the impact of cultural diversity.
• The program offers a strong foundation for a successful and rewarding career in the dynamic world of marketing.