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Students
Tuition Fee
Per year
Start Date
Medium of studying
On campus
Duration
36 months
Program Facts
Program Details
Degree
Bachelors
Major
Engineering Physics | Telecommunications
Area of study
Business & Management
Minor
International Law and Legal Studies | International Relations and Affairs | International Economics and Global Markets | International Marketing
Education type
On campus
Timing
Full time
Course Language
English
About Program

Program Overview


This interdisciplinary program combines business fundamentals with global cultural exploration, equipping graduates with the ability to connect workforce capabilities with solutions for international markets. It fosters understanding of core business principles, intercultural communication, and the impact of culture on human behavior, preparing graduates for successful careers in international business, public service, and multinational organizations. The program emphasizes interdisciplinary learning, global citizenship, and international experiences through work placements and study abroad programs.

Program Outline


#Degree Overview:

This unique program combines essential business fundamentals with insightful exploration of diverse global cultures. It equips graduates with the ability to connect workforce capabilities with solutions for international markets, addressing the crucial challenge of connecting talent with opportunities in a globalized world. Combining insights from Maynooth's School of Business and Anthropology Department, the program fosters the development of graduates who understand the value creation process for customers and possess the cultural understanding to translate these solutions across diverse communities.


Objectives:

  • Develop a comprehensive understanding of core business principles, including management, marketing, or international business.
  • Acquire in-depth knowledge and skills in intercultural communication, cultural analysis, and the impact of culture on human behavior.
  • Cultivate the ability to identify and solve global challenges through a blend of business acumen and cultural sensitivity.
  • Prepare graduates for successful careers in international business, public service, and various multinational organizations.
  • Equip graduates with the ability to contribute to the growth of businesses in international and domestic markets.
  • #Outline:

Duration:

3 years (4 years with optional placement or Erasmus/Study Abroad)


Structure:

  • Year 1: 30 credits in chosen business subject (Management, Marketing, or International Business) and 30 credits in Global Cultures modules.
  • Year 2: Deeper exploration of chosen business subject, development of observational and analytical skills.
  • Optional additional year: Work placement or study abroad in a European or international university (subject to availability).
  • Final year: Advanced study of strategic business management and chosen specialism alongside a focus on the transnational flow of culture and its impact on people's lives.
  • #Assessment:

Assessment methods:

  • Continuous assessment through assignments, presentations, and exams.
  • Final year dissertation demonstrating research and analytical skills.
  • Potential for practical assessment through work placement or study abroad experiences.

Assessment criteria:

  • Emphasis on critical thinking, problem-solving, and cultural sensitivity.
  • Evaluation of knowledge, understanding, and application of theoretical concepts.
  • Assessment of research and writing skills through dissertation.
  • #Teaching:

Teaching methods:

  • Interactive lectures, seminars, and workshops.
  • Individual and group projects.
  • Case studies and simulations.
  • Guest lectures from industry professionals.
  • Opportunities for experiential learning through work placements and study abroad programs.

Faculty:

  • Renowned experts from the School of Business and Anthropology Department with international industry experience.
  • Strong emphasis on research-informed teaching and access to cutting-edge research findings.

Unique approaches:

  • Emphasis on interdisciplinary learning, combining business and cultural perspectives.
  • Focus on developing global citizenship and intercultural communication skills.
  • #Careers:

Career paths:

  • International business and marketing roles.
  • Management and leadership positions in multinational organizations.
  • Public service careers in international development and diplomacy.
  • Consulting and advisory roles in intercultural communication and business strategies.
  • Entrepreneurship and business development in international markets.

Graduate opportunities:

  • Highly employable graduates with a combination of business and cultural expertise.
  • Access to various graduate programs in business and related fields.

Further study:

  • The program provides a strong foundation for postgraduate studies in business, international relations, and intercultural communication.
  • #Other:
  • The program offers a unique opportunity to develop skills and knowledge in both business and anthropology, making graduates highly adaptable and versatile in the global job market.
  • The program places a strong emphasis on internationalization, preparing graduates for careers in a globalized world.
  • Graduates are equipped to contribute to the economic and social development of Ireland and international communities.
  • However, specific details such as course schedule and individual modules may require further research or contact with the program organizers.
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