International Master in Media and Entertainment

Program Overview

The International Master in Media and Entertainment from Rome Business School equips students with critical thinking, creativity, and technical expertise for the dynamic media and entertainment industry. The program covers managerial core concepts, core industry knowledge in film, TV, publishing, and advertising, and emphasizes responsible leadership. Graduates are prepared for careers in various roles within the media and entertainment sector.

Program Outline

Degree Overview:

• Overview: The International Master in Media and Entertainment from Rome Business School provides students with an in-depth understanding of the dynamic and ever-evolving world of film and entertainment.
It is designed to equip students with critical thinking skills, creativity, and technical expertise needed to excel in the media and entertainment industry.
• Objectives: Upon completion of the program, students will be able to propose methods to effectively manage different Media & Entertainment industries both locally and globally as a creative business, identify opportunities in each Media & Entertainment Business production phase (from development to production, from post-production to marketing & distribution) for competitive advantages, illustrate key concepts, strategy, and applications of operations management in the Media & Entertainment business in a cross-media perspective, develop an understanding of the digital and technological transformation of the Media & Entertainment Industry and its application to its main sectors, and identify the key legal and financial perspectives/opportunities/risks within the Media & Entertainment business spectrum.

Outline:

• The program is divided into three modules:
• Module 1: Managerial Core (5%)
> Managerial Economics > Entrepreneurship and Business Planning > Business Strategy > Accounting & Budgeting > Project & Operations Management > Marketing: Traditional and Digital > Human Resource Management > Data Analytics ​for Managers
• Module 2: Core Program (35%)
>
• 1) Global Dimensions of the Entertainment and Media Industries:
> >> Media Economics, Cinema and Global TV Markets >> New Audio-Visual Global Business Models >> Audio-Visual Content Creation and Cross-smedia Storytelling >
• 2) The Business Side of the Audio-Visual Industry (TV & CINEMA):
> >> TV Series Creative Pitching Deck & Management >> TV Un-Scripted Production Management >> Film Production Management >> Distribution and Marketing >> Entertainment Financing: From 0 to Distribution of Profits >> Managing and Marketing Creative Talents and Teams >> Video on Demand Platform Business: The case of Rai Cinema, Netflix, Amazon Prime >
• 3) Publishing industry:
> >> The Business Side of the Audio-Visual Industry (Radio, Events, Music) >> Music Supervision Management >> Management of Live Music, Touring, Events and Revenue Stream >> Music Label Management and Monetization >> Craft and Commerce of Cinema Events: The Venice Film Festival & The Rome Film Festival >> Radio Production Management >> Podcast Production Creative Management >
• 4) Advertising, Communication and Law in Media and Entertainment:
> >> Experiential Marketing, Adverts and New Ways to Engage with Audiences >> Customer Experience and Business Analytics for Digital Media & Entertainment >> Intellectual Property Copyrights, Trademarks, and Cyber Law >> Crisis Communication and Reputation Management in Media and Entertainment >> Web Series Management
• Module 3: Being an innovative and responsible leader (10%)

Teaching:

• The program is taught by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields.
• The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.

Careers:

• The master is particularly suitable for those who want to pursue a career in the following roles:
> Event Manager > Media Manager > Media Planner > Publicist > Publishing and Copyright Manager > TV Producer > Entertainment Manager > Talent Manager > Venue Manager > Production Coordinator > Executive Director > Distribution Manager

The tuition fee for the International Master in Media and Entertainment is €7,900 for the April 2024 intake and €8,900 for the October 2024 intake. Payment can be made in installments from the moment of enrollment or in full with an additional discount of -10%.