International Master in Media and Entertainment

Program Overview

It covers business aspects, emerging trends, and responsible practices, preparing students for leadership roles in the cultural and creative sector. Through partnerships with industry giants and a focus on practical skills, the program aims to equip students with the knowledge and expertise to excel in the dynamic entertainment landscape.

Program Outline

Degree Overview:

The International Master in Media and Entertainment is a graduate-level program designed to provide an in-depth understanding of the film and entertainment industry. It aims to develop students' critical thinking skills, creativity, and technical expertise needed to excel in this dynamic field. The program focuses on the business side of the audio-visual industry, covering areas such as TV and film production management, distribution, marketing, financing, and managing creative talents and teams. The program's goal is to equip students with the knowledge to become effective leaders in the cultural and creative sector. Learning outcomes include understanding methods to manage media and entertainment industries effectively on local and global scales, identifying competitive advantages at each production phase, understanding operations management concepts and strategies from a cross-media perspective, exploring the impact of digital advancements, and analyzing legal and financial opportunities and risks within the industry. The program is built around four pillars: real link with companies, internationality, professional impact, and higher purpose (Corporate Social Responsibility and sustainable business approaches).

Outline:

The International Master in Media and Entertainment curriculum is structured around several modules, divided into three main sections.

• Global Dimensions of the Entertainment and Media Industries: Media Economics, Cinema and Global TV Markets; New Audio-Visual Global Business Models; Video on Demand Platform Business (case studies of Rai Cinema, Netflix, Amazon Prime); Traditional Formats Global Markets (Fiction, Animation, Reality, Live Events, Sports, News, Food).
• The Business Side of the Audio-Visual Industry (TV & CINEMA): Cross-Media Management; Film & TV Pitching Deck & Management; Film Financing (from 0 to Distribution of Profits); Film Production Management; Distribution and Marketing; TV Un-Scripted Production Management.
• The Business Side of the Audio-Visual Industry (Radio, Events, Music): Craft and Commerce of Cinema Events (Venice & Rome Film Festivals); Publishing Music Industry; Music Supervision Management; Management of Live Music, Touring, Events and Revenue Stream; Music Label Management and Monetization; Managing and Marketing Creative Talents and Teams; Radio Production Management; Podcast Production Creative Management.
• Advertising, Communication and Law in Media and Entertainment: Experiential Marketing, Adverts and New Ways to Engage with Audiences; Customer Experience and Business Analytics for Digital Media & Entertainment; Intellectual Property (Copyrights, Trademarks, and Cyber Law); Crisis Communication and Reputation Management in Media and Entertainment; Web Series Management.
• New Tech, Innovation and the Industry Future: Interactive Media, AI and Business of Gaming; New Media and Entertainment in the Metaverse.
• Better Managers for a Better World: Censorship and Ethics in Media and Entertainment; Sustainability in Broadcasting and Media; Diversity, Representation & Inclusion in the Media; Building ethical and responsible organizations.

Electives:

Students can choose electives from seven main areas of interest: Innovation & Growth, AI4 Business, Tech & Digitalization, Industry Business Excellence, International Business, Global Electives with RBS international partner Business Schools, and Introduction to preparation for professional certifications.

Practice Lab:

Students participate in a 12-hour Practice Lab in partnership with RAI Cinema, working on real company cases with industry managers.

Business in Action - Hands-on Lab:

This lab consists of two virtual sessions focusing on identifying and understanding the impact of global trends on businesses.

Capstone Project:

Students complete a Capstone Project addressing a real business challenge, presenting their work to an Academic Committee.

Assessment:

The Capstone Project is evaluated based on content, originality, presentation, and teamwork.

Teaching:

The program utilizes a combination of theoretical and practical coursework. Teaching is conducted by international university professors, trainers, and business managers from various fields. The teaching approach emphasizes the acquisition of market-relevant skills and know-how. The program includes a Business Practice LAB, company visits, in-class exercises, and exclusive lecturers. International bootcamps in various locations offer immersive learning experiences.

Careers:

The program prepares students for careers as Event Managers, Media Managers, Media Planners, Publicists, Publishing and Copyright Managers, TV Producers, Entertainment Managers, Talent Managers, Venue Managers, Production Coordinators, Executive Directors, and Distribution Managers. The Career Acceleration Program aims to increase average salary by 27%.

Other:

Rome Business School is presented as the most international business school in Italy. The program features partnerships with companies like RAI Cinema and Discovery. The program includes mentorship from industry professionals with experience at Netflix, Rai 2, MTV, Italia 1, and other prominent organizations. Rome's rich history in filmmaking is highlighted as a key advantage of studying the program there. The program also emphasizes the importance of Corporate Social Responsibility and building ethical and responsible organizations. The Corporate Advisory Board (CAB) plays a key role in the program's quality assurance process. The school offers various scholarships and financial aid options. The average age of students is 29 years old.