International Master in Digital Marketing and Business Transformation

Program Overview

The International Master in Digital Marketing and Business Transformation equips professionals with the skills to navigate the digital landscape and drive business innovation. Through a comprehensive curriculum covering managerial digital skills, digital marketing strategies, and emerging technologies, students develop a future-driven mindset and prepare for careers in the rapidly evolving marketing and digital transformation fields.

Program Outline

Degree Overview:

The International Master in Digital Marketing and Business Transformation aims to prepare professionals with a passion for understanding how new emerging technologies can create innovative or modify existing businesses, corporate culture, customer experiences, and relationships, to meet changing business dynamics and new market demands. The students will also become digital leaders, leveraging their digital fluency to develop new skills and competencies. This master also allows its participants to understand digital platforms and channels, define an integrated omni-channel marketing strategy, and manage and maximize digital performance through analytics.

Outline:

Develop managerial digital skills and digital business vision

During the first module of the International Master in Digital Marketing and Business Transformation, students will learn notions of:

• Managerial Economics
• Entrepreneurship and Business Planning
• Business Strategy
• Accounting & Budgeting
• Project & Operations Management
• Marketing: Traditional and Digital
• Human Resource Management
• Data Analytics for Managers

Implement digital business strategies and master digital marketing

During the second module, students will learn:

• Digital Transformation: Business models and systems in a digital Era
• Digital Organization, Automation & Technology
• Web Optimization, Digital Marketing, Communication and Tools
• Digital PR and Content Strategy

Manage emerging technologies and develop future-driven and innovative mindset

During the third module, students will explore:

• Digital Customer Management: Data, Insights and Analytics

Teaching:

The teaching approach is aimed at the acquisition of know-how, skills currently required by the market. Sabina Eminente serves as Program Director of the International Master in Digital Marketing and Business Transformation at Rome Business School.

Careers:

The Master in Digital Marketing and Business Transformation at Rome Business School prepares professionals for careers in the marketing and digital transformation fields. Graduates have pursued roles such as Marketing/Director in Business Development, Digital Transformation Manager, Digital Business Manager, Digital Business Analyst, Marketing Manager, Digital Marketing Manager, Account Manager, Media Planner, Branded Content Specialist, Communication Specialist, Programmatic Specialist, Web and Media Analysts, and Media Relations and Digital PR Specialist.