Bachelor of Business Administration in Innovation and Entrepreneurship

Program Overview

The Department of Marketing and Management offers major programs of study designed to prepare students for careers in four key areas of business: marketing, management, innovation and entrepreneurship, and logistics and supply chain management. The marketing major provides a background for employment opportunities in promotion, retailing, sales, and marketing management. The management major develops decision-making, organizing, and interaction skills needed at all levels of administration. The innovation and entrepreneurship major provides creative and practical knowledge and experience needed to become a successful business owner or valued asset in corporate, governmental, and non-profit organizations across a variety of fields. The logistics and supply chain management major provides the skills necessary to transport, warehouse, manufacture and procure goods in the global economy.

The degree of Bachelor of Business Administration with a major in Innovation and Entrepreneurship requires successful completion of 120 hours, including (1) the UCA Core: complete 38 hours to meet lower-division UCA Core requirements and complete upper-division UCA Core requirements using designated BBA foundation, core, and major courses ; (2) the BBA foundation and core requirements; (3) the major requirements listed below; and (4) electives to bring total credit hours to 120.

Mathematics Pathways: First-time, first-year students majoring in Innovation & Entrepreneurship enter the College Algebra Mathematics Pathway and must enroll in MATH 1390 during their first year of study, unless they have been awarded credit for MATH 1390.

Abbreviation Key – UCA Core Program

LD = Lower Division

UD = Upper Division

C = Effective Communication

D = Diversity

I = Critical Inquiry

R = Responsible Living

Z = Capstone Experience

Program Outline

Major in Innovation and Entrepreneurship (24 hours)

Required:

• ACCT 3376 Taxation for Entrepreneurs
• FINA 4376 Entrepreneurial and Small Business Finance
• MKTG 3376 New Product Development
• MGMT 3346 Strategic Human Resources Management
• MGMT 3349 Small Business Management
• MGMT 4376 New Venture Creation [UD UCA Core: C]

Plus any two upper-division elective courses in consultation with the academic advisor.

Minor in Innovation and Entrepreneurship (18 hours)

Required/Foundation Courses (6 hours):

• MGMT 3310 Fundamentals of Entrepreneurship
• MGMT 3349 Small Business Management
• Required Capstone Course (3 hours):
• MGMT 4376 New Venture Creation [UD UCA Core: C] (Note: This course should be taken in the final semester.)

Elective Courses (9 hours):

In consultation with an advisor, students select three elective courses (nine hours), including at least one course outside of Marketing and Management. The courses will consist of 3000- and 4000-level courses from the traditional business disciplines of Accounting, Marketing, Management, Insurance and Risk Management, Finance, Economics, Management Information Systems, and Quantitative Methods. Student should also be aware of internship opportunities in several of the aforementioned disciplines. Students should consider classes that complement their specific innovation and entrepreneurship interests. Students will be encouraged to present their work at public or scholarly venues at the completion of the minor.