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Students
Tuition Fee
GBP 1,995
Per year
Start Date
Medium of studying
On campus
Duration
2 days
Program Facts
Program Details
Degree
PhD
Major
Business Administration | Digital Marketing | Strategic Management
Area of study
Business and Administration
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
GBP 1,995
About Program

Program Overview


Digital technologies are profoundly transforming people, societies and the business landscape. This highly interactive programme provides company executives and entrepreneurs with the conceptual knowledge and practical tools required for the on-going digital transformation of their organisations. Learn about the business impact of digital change and formulate a digital roadmap for the future of your organisation.

Join other industry leaders to learn how digital technologies are changing the business context including:

  • products, services, value chains and industry structures
  • the new rules of competition and new strategic imperatives
  • business models and organisation to become digital
  • challenges in managing digital and legacy business models
  • the transition to digital; and the role of regulation.

Who is the programme for?

The programme is designed for non-technical executives, leaders and entrepreneurs who need to better understand changes in the digital landscape, the impact on business models and the disruptions to industries.

Benefits for you

  • Learn about frameworks to help you define and build successful digital business models
  • Learn about mechanisms to build a ‘winner takes all’ digital strategy
  • Gain in-depth knowledge on how to develop or predict the emergence of new disruptive business models
  • Get direct exposure to successful cases and senior executives that have already embraced digital change
  • Develop an action plan to implement digital change in your organisation.

Benefits for your organisation

  • Learn about frameworks for analysing the impact of digital change on your organisation’s competitive advantage and sustainability
  • Understand the sources of competitive advantage in the digital world and the role that digital should have in your business strategy
  • Learn about mechanisms to escape from the ‘stuck in the middle’ trap – i.e. when you are not the market leader and you are not a niche player
  • Understand the pitfalls when running digital and traditional business models at the same time.

Program Outline

The Leading Digital Transformations programme is divided into two parts. The first covers a review of the wider psychological and socio-economic implications, including the co-evolution of technology, business and society in order to develop emergent scenarios on the impact of digital transformation. The second part focuses on the business implications of digital transformation, including basic analytical tools, value chain digital transformation, digital ecologies, product service digital convergence, digital disruptions of products and services, organising for digital innovation and new business models. Through a blend of virtual teaching, interaction over a digital environment, case studies and experiential learning delivered by a leading Bayes Professor in the field, you will create your own digital roadmap. Delegates will collaborate with digital tutors and share positive and negative experiences with peers to learn from a range of best practices.

"A genuinely fascinating and insightful programme delivered by inspiring lecturers. The quality, level of insight and way it was delivered was really engaging. Overall this was the best programme I have been on at the Business School (formerly Cass). Gianvito's delivery is inspiring and it brought the whole theme to life. A well-balanced, insightful programme which is hugely relevant to leaders in the current climate."

Peter Mason
Principal – Odgers Berndtson

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Bayes Business School: A Summary


Overview:

Bayes Business School, formerly known as Cass Business School, is a renowned business school located in London. It is part of City, University of London and boasts a rich history of over 50 years in business education. The school is known for its commitment to providing world-leading education and fostering a culture of "always learning."


Services Offered:

Bayes Business School offers a comprehensive range of services to its students, including:

    Academic Programs:

    Undergraduate, Master's, PhD, MBA, Executive Education, and Degree Apprenticeships.

    Student Hub:

    A dedicated online platform for students to access resources and information.

    Alumni Network:

    A strong network of graduates providing support and opportunities.

    Staff Hub:

    A platform for staff to access resources and information.

Student Life and Campus Experience:


Key Reasons to Study There:

    Triple-Crown Accreditation:

    Bayes Business School holds the prestigious triple-crown accreditation from AMBA, EQUIS, and AACSB, signifying its high standards of quality.

    Top Rankings:

    Consistently ranked among the top business schools in the UK and Europe, including 2nd in London and 5th in the UK according to the Financial Times European Business Schools 2023 ranking.

    Global Women's Leadership Programme:

    A dedicated program designed to inspire, equip, and connect women leaders.

    Focus on Innovation:

    Encourages students to think critically and creatively about the challenges of the future.

    Strong Industry Connections:

    Provides opportunities for students to connect with leading businesses and professionals.

Academic Programs:

Bayes Business School offers a wide range of academic programs across various disciplines, including:

    Undergraduate:

    Bachelor's degrees in Business and Management, Finance, Accounting, and Marketing.

    Master's:

    A variety of specialized Master's programs in areas such as Finance, Management, Marketing, and Data Analytics.

    PhD:

    Doctoral programs in various business disciplines.

    MBA:

    Full-time and part-time MBA programs designed to develop leadership skills and business acumen.

    Executive Education:

    Customized programs for professionals seeking to enhance their skills and knowledge.

    Degree Apprenticeships:

    A combination of work experience and academic study leading to a degree.

Other:

    Research:

    Bayes Business School is known for its strong research output, with academics contributing to the advancement of knowledge in various business fields.

    Location:

    Situated in the heart of London, providing students with access to a vibrant business environment and numerous networking opportunities.

    Global Reach:

    The school has a strong international presence, with students and faculty from around the world.

Total programs
94
Location
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