| Program start date | Application deadline |
| 2024-01-01 | - |
| 2024-04-01 | - |
| 2024-06-01 | - |
| 2024-10-01 | - |
| 2025-01-01 | - |
| 2025-04-01 | - |
| 2025-07-01 | - |
Program Overview
The Bachelor of Arts in Business Communication at University Canada West equips students with a comprehensive foundation in business, communications, and media studies. The program emphasizes teamwork, critical thinking, and ethical considerations, preparing graduates for careers in public relations, marketing, journalism, and other fields that require effective communication skills. With a flexible learning environment and career resources, the BABC program empowers students to succeed in the dynamic world of business and communication.
Program Outline
The program aims to equip students with knowledge in media, cultural studies, and business, alongside theoretical and practical skills.
Objectives:
- Develop communication skills and media training for careers in professional writing, journalism, public relations, communications, and advertising.
- Analyze cultural contexts to assess communication issues.
- Critique the influence of communication media on audience perception.
- Evaluate the effectiveness and integration of various media and communications types.
- Apply ethical and legal considerations in content creation for different media and markets.
- Compose effective messages integrating media and content for specific audiences.
- Apply communication methods effectively in business settings.
- Develop critical thinking and reflection skills.
- Cultivate collaborative work environments.
Description:
The BABC program provides an interdisciplinary foundation that combines business, communications, and media studies. This comprehensive approach prepares graduates for work in media and communications organizations and various business careers that rely on effective communication skills. The program emphasizes teamwork throughout the curriculum, recognizing its importance in real-world professional success.
Program Length:
4 years
Delivery:
On-Campus (Online option also available)
Tuition Fees:
- Domestic:
- 2024: $38,680
- 2025: $40,600
- 2026: $42,640
- International:
- 2024: $80,720
- 2025: $84,760
- 2026: $89,000
- 30% discount applies for Canadian Forces members and veterans.
- Outline:
Course Structure:
The BABC program offers a sequence of courses in business, communications, and media studies divided into four tiers:
Tier 1: Preparatory
- Focus: Foundation skills and introduction to key concepts
- Courses:
- New Student Orientation (NSO)
- Academic Writing
- Business Fundamentals
- Mass Media & Society
- Business Analytics
- Conversational Writing Tools
- Business Communications
- Economics for Business
- Three 100 or 200-level electives
Tier 2: Disciplinary Foundation
- Focus: Building core knowledge in each field
- Courses:
- Marketing Management
- Business Environment
- Writing for Media
- Data Visualization & Storytelling
- Content Creation
- Digital Marketing Strategy
- Business Ethics
- Organizational Behaviour
- Career Preparation
- One 100 or 200-level elective
Tier 3: Disciplinary Applications
- Focus: Applying learned skills in advanced business and communication scenarios
- Courses:
- Project Management
- Risk Communication
- Professional Communications
- Advanced Media & Communications Writing
- Digital Storytelling
- Five 300 or 400-level electives
Tier 4: Integrative Applications
- Focus: Integrating knowledge and applying it to real-world projects and capstone research
- Courses:
- Communication Strategy
- Communication Capstone I
- Choice of:
- Internship (under development)
- Capstone Project (under development)
- Five 300 or 400-level electives
Elective Areas:
Students can opt to complete an elective area to gain in-depth knowledge in a specific field related to their interests and career goals. Currently, the BABC program offers an elective area in Communications Management. This area involves taking specific advanced business courses and applying them to communication projects, providing training for managing complex communications projects and departments in various industries.
Assessment:
Assessment methods:
The BABC program utilizes various assessment methods to evaluate student learning outcomes and ensure effective knowledge acquisition and application. These methods include:
- Assignments: Students complete a range of assignments throughout various courses, addressing specific learning objectives and demonstrating understanding of course material.
- Presentations: Students present their work and findings to their peers and instructors, allowing for deeper exploration of topics and opportunities for public speaking practice.
- Examinations: Exams assess students' overall understanding of the course content through a variety of questions, including essay questions, multiple-choice questions, and case analyses.
- Projects: Students engage in individual and team-based projects throughout the program, allowing them to apply their skills in practical scenarios and generate solutions to real-world problems.
Assessment criteria:
Assessments are evaluated based on established criteria that are communicated to students in advance. These criteria can include:
- Content and comprehension: Demonstrating a thorough understanding of the course material, concepts, and theories.
- Critical thinking and analysis: Analyzing information critically, forming well-supported arguments, and applying theoretical frameworks to real-world scenarios.
- Communication and writing skills: Presenting ideas and information effectively, both in written and spoken forms.
- Problem-solving and application skills: Demonstrating the ability to apply theoretical knowledge and skills to practical problems and situations.
- Teamwork and collaboration: Working effectively in teams to achieve shared goals.
Teaching:
Teaching methods:
The BABC program utilizes diverse teaching methods to cater to various learning styles and provide interactive and engaging learning experiences. These methods include:
- Lectures: Instructors provide structured presentations of key topics, offering foundational information and sparking discussions.
- Class discussions: Students actively participate in discussions on course topics, sharing insights, perspectives, and critical analyses.
- Case studies: Students delve into case studies of real-world business and communication scenarios, applying their knowledge and developing problem-solving skills.
- Group activities: Students collaborate on various group projects and tasks, fostering teamwork, communication, and leadership skills.
- Guest speaker presentations: Industry professionals share their expertise and real-world experiences, enriching the learning experience and providing insights into potential career paths.
- Practical exercises and simulations: Students engage in hands-on exercises and simulations, applying their skills and knowledge in practical settings to reinforce learning.
Faculty:
The BABC program boasts a team of experienced and qualified faculty members, possessing extensive industry expertise and academic backgrounds. These instructors bring a wealth of real-world experience and insights into the classroom, enriching the learning experience for students.
Careers:
Potential careers:
The BABC program prepares graduates for a wide range of careers in various industries and sectors that require effective communication, media, and business skills. Potential career paths include:
- Public relations specialist
- Communications consultant
- Marketing specialist
- Social media manager
- Content writer
- Journalist
- Editor
- Media planner
- Advertising copywriter
- Public policy analyst
- Corporate trainer
- Project manager
Career resources:
The BABC program provides students with career resources and support to facilitate their professional development and job search. These resources include:
- Career counselling: Individualized career counseling services assist students in identifying their interests and skills, exploring potential career paths, and developing effective resumes and cover letters.
- Internship opportunities: The program actively encourages and supports internship opportunities, allowing students to gain real-world experience and network with professionals in their chosen fields.
Other:
- The BABC program welcomes students from diverse backgrounds and encourages intercultural communication and collaboration.
- The program emphasizes ethical considerations in all areas of communication and business practices.
- The curriculum adapts to reflect evolving industry trends and best practices.
- The program offers a flexible learning environment with day, evening, and weekend classes available to accommodate students with diverse schedules.
Domestic Fees International Fees
- 30% discount applies for Canadian Forces members and veterans Tuition deposit for international students: $7,900 First term tuition deposit for domestic students: $500
