Air Transport Marketing and Regional and Low-Cost Air Transport
| Program start date | Application deadline |
| 2024-06-18 | - |
| 2024-06-19 | - |
| 2024-06-20 | - |
| 2024-06-21 | - |
Program Overview
It also examines regional and low-cost air transport, covering route evaluation, regulatory issues, and business models.
Program Outline
Outline:
The course is structured around lecture sessions, including questions and discussions. It is divided into two main sections:
- Air Transport Marketing:
- Airport Marketing to Airlines and Researching Potential Demand
- The Distribution System for Air Travel
- Loyalty Schemes in Airline Marketing: an Economic Analysis
- Principles of Strategic Airline Marketing
- Airline Advertising Strategies
- Airline Branding and Customer Marketing
- Airline Marketing Workshop
- Regional and Low-Cost Air Transport:
- Air-Rail Integration and Implications For Regional Airports
- New Route Evaluation from Regional and Secondary Airports
- Starting Up a New Air Service: the Regulatory and Commercial Issues
- Low-Cost Carriers and Secondary Airports
- Developments in US Regional Airline Business Models
- Regulatory Issues Facing Airlines
Teaching:
- Each session is led by a senior expert in the field, featuring a balanced perspective, combining industry know-how with the latest insights from leading academic researchers.
- Dr Nigel Dennis, head of the Air Transport Unit, coordinates the aviation research and teaching activities at the University of Westminster. He is Course Leader of the Air Transport Planning and Management MSc and has taught airline planning on the existing Master's degrees for 20 years.
- Frances Kremarik is a Lecturer in Air Transport at the University of Westminster, specialising in air transport surveys and data, along with the North Atlantic market.
Other:
- The seminars have been designed to appeal to a wide range of participants, including airline and airport planning and marketing managers, aviation and planning specialists from regional and national government, aircraft manufacturers, and consultants working in the field of air transport.
- Good air transport links are also of vital importance to the economy of a region.
- The course is taught at the Marylebone Campus in central London, within easy walking distance of Regent's Park and Marylebone High Street.
University of Westminster
Overview:
University of Westminster is a public university located in London, England. It offers a wide range of undergraduate and postgraduate programs across various disciplines. The university is known for its focus on practical learning and its strong connections to the industry.
Services Offered:
Student Life and Campus Experience:
The university has four campuses across London, providing students with a vibrant and diverse campus experience. Students have access to various facilities, including a cinema, gallery spaces, and sports facilities. The university also offers a range of student support services, including career guidance, academic support, and mental health services.
Key Reasons to Study There:
Location:
The university's location in London provides students with access to a wealth of cultural and professional opportunities.Practical Learning:
The university emphasizes practical learning, with many programs incorporating work placements and industry projects.Industry Connections:
The university has strong connections to industry, providing students with opportunities for networking and career development.Diverse Student Body:
The university has a diverse student body, creating a welcoming and inclusive environment.Academic Programs:
The university offers a wide range of academic programs, including:
Undergraduate courses:
A broad range of undergraduate courses in various disciplines, including business, design, creative industries, and liberal arts.Postgraduate courses:
A variety of postgraduate study options, including master's degrees, research degrees, and short courses.Other:
The university has a strong commitment to research and innovation, with a focus on areas such as sustainability, social justice, and digital technologies. It also has a dedicated alumni network, providing support and opportunities for graduates.
