Digital Marketing BA Honours

Tuition Fee

GBP 17,000

Per year

Start Date

2025-09-01

Medium of studying

On campus

Duration

36 months

Program Facts

About Program

About University

Admission Requirements

Program Facts

Program Details

Degree

Bachelors

Major

Digital Marketing | Marketing | Information Technology

Area of study

Business and Administration | Information and Communication Technologies

Education type

On campus

Timing

Full time

Course Language

English

Tuition Fee

Average International Tuition Fee

GBP 17,000

Intakes

Program start date	Application deadline
2025-09-01	-

About Program

Program Overview

Overview

The Digital Marketing BA Honours course is designed to meet industry needs in combining user-centred, creative, media and marketing communications with strategic marketing, analysis and management. It covers understanding digital consumer behaviour; developing digital and channel marketing strategies; employing digital tactics, tools and channels; and applying data-led approaches to planning, measurement and analysis.

Course Structure

The course is divided into three years, with the option to undertake a professional placement year in the UK or an international experience year.

Year 1

Digital Marketing Enterprise and Innovation
Digital Marketing Essentials
Fundamentals of Marketing
Understanding Consumers
Web Design and Content Creation

Year 2

Consumer Insights
Convergent Media
Data Analytics
Digital Marketing Communications and Channel Optimisation
Ethics and Social Responsibility in Marketing
Global Consumer Engagement
Marketing B2B
Search Marketing
Social Media Marketing
WBS Study Abroad Experience
WBS Work Experience

Placement Year

Professional Placement Year in the UK
International Experience Year at a partner overseas institution

Year 3

Customer Relationship Management
Destination Cultural and Heritage Marketing
Digital Marketing Strategy and Planning
Final Major Project
Global Marketing Management
Managing Brands
New Product Development
Sustainability Marketing

Entry Requirements

UK

A Levels: BBC (112 UCAS Tariff points)
T levels: 112 UCAS Tariff points
International Baccalaureate: 112 UCAS Tariff points from all components of the Diploma Programme
BTEC Extended Diploma: DMM
BTEC Diploma: DD
Access: 112 UCAS Tariff points from the Access course
GCSE English Language: grade 4/C
GCSE Maths: grade 4/C

International

International Baccalaureate: 112 UCAS Tariff points from all components of the Diploma Programme
We accept a wide range of international high school level qualifications
English language requirements: IELTS score of 6.0 overall, with a score of 5.5 in each component

Fees and Funding

UK

Tuition fee: £9,535 (Price per academic year)
Funding: tuition fee loans, scholarships, and other funding options available

International

Tuition fee: £17,000 (Price per academic year)
Funding: international student funding options available

Teaching and Assessment

Teaching methods: lectures, seminars, workshops, problem-based and blended learning
Assessment: practical, written exams, coursework

Facilities

The Learning Platform
Lecture theatres
Library
Bloomberg Financial Market Suite
Digital Marketing Lab
Meeting spaces
Cafe

Course Location

Marylebone Campus

Westminster Business School

Based in the heart of London's political, media and financial services
Excellent industry links and a strong commitment to social enterprise
Courses accredited by professional bodies including ACCA, CIOB, CIM, CIPD, and RICS

Related Courses

Business Management (Marketing) BA Honours
Marketing Communications with AI Integration BA Honours
International Marketing BA Honours

Program Outline

Careers

Digital marketing skills are in big demand: the growth of the digital economy is prompting more companies to seek new competitive advantages in the digital space in search of new ways to use technology to create new value in business models, customer experiences and core operations.

Driven by the industry need for creative digital technologists, this course aims to develop ‘work ready’ graduates with a combination of skills, practical experience and knowledge in content creation, marketing communications, strategy, data and analytics.

During your study, just as you would in the workplace, you will take the lead on the creation and execution of a digital marketing strategy, identifying business opportunities and customer needs using digital channels including social media, websites, email and content. This will help you stand out when applying for competitive jobs in-house or with marketing agencies.

The course prepares you for a wide range of digital marketing jobs in video/audio production, interactive technology, mobile marketing, search engine optimisation (SEO), search engine marketing (SEM), social media, marketing automation, content management and curation, web design and development and web analytics.

Alternatively, you may choose to study for a higher degree, including the Marketing Communications MA/MSc, the Marketing Management MA/MSc or the Digital Business MSc, as well as pursuing your continued professional development.

The University's Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.

Build connections

Build connections with peers and future business leaders.

Learn the art of self-development

Learn the art of self-improvement and how to treat inevitable failure as an opportunity for reflection and betterment.

Develop your CQ

Develop your cultural intelligence studying alongside over 100 nationalities.

Industry links

Many of the staff who currently teach on this course have extensive professional experience in a range of business sectors and many maintain links with industry through consultancy and training work.

The teaching team has a wide experience of digital marketing, including website design and management, search engine optimisation, content creation, digital media production, database systems, customer relationship management, experiential marketing and marketing communications. Their research interests include social networks, social influence, entrepreneurship and innovation.

Through our Alumni Voices series, you’ll also hear from former postgraduate marketing students, who will share experiences, including those who work for global media groups or have established their own marketing consultancies.

Job roles

This course will prepare you for a wide variety of roles such as:

Content marketing executive
Digital marketing account manager
Digital marketing analyst
Digital marketing campaign manager
Digital marketing manager
Digital producer
Display advertising executive
E-commerce marketing specialist
Pay per click analyst
Programmatic executive
Search engine optimisation executive
Social media specialist

Westminster Employability Award

Employers value graduates who have invested in their personal and professional development – and our Westminster Employability Award gives you the chance to formally document and demonstrate these activities and achievements.

The award is flexible and can be completed in your own time, allowing you to choose from a set of extracurricular activities.

Activities might include gaining experience through a part-time job or placement, signing up to a University-run scheme – such as mentoring or teaching in a school – or completing online exercises.

International Opportunities

Many of our courses offer international study and work experiences, and the University provides other global opportunities that all students can apply for - so whatever you're studying, you'll have the chance to go abroad.

Opportunities could include:

Taking part in semester or year-long exchanges at institutions around the world
Attending an international summer school or field trip
Developing your CV through volunteering or work placements abroad

International experience broadens horizons, boosts self-confidence, and improves global understanding, alongside being fantastic for your career.

Course Leader

Dr Virginia Mwangi

Lecturer

Virginia graduated with a First-class Honours Bachelor of Commerce degree in marketing. She holds a PhD from Lancaster University Management School and is a Fellow of the Higher Education Academy (FHEA). She joined the University of Westminster as a Lecturer in Marketing in June 2020 having previously taught in various higher education institutions in the UK since 2015.

Prior to joining academia, Virginia worked in sales, marketing and relationship management and has over eight years’ industry-related experience having worked for a global multi-national oil and gas company where she held various roles in the marketing department.

Keep learning and keep growing and change the world with an excellent education from the University of Westminster.

Course Team

Dr Rajab Ghandour - Senior Lecturer
Dr Unvan Atas - Senior Lecturer
Carol Blackman - Staff
Nicholas Sanders - Senior Lecturer

Why study this course?

Industry-standard software

Develop practical skills using the same industry-standard software as top agencies.

Build a global network

Build a global network and develop your own professional online ‘brand’.

Develop practical skills

Improve your communication and presentation skills.

Teaching and Assessment

Below you will find how learning time and assessment types are distributed on this course. The graphs below give an indication of what you can expect through approximate percentages, taken either from the experience of previous cohorts, or based on the standard module diet where historic course data is unavailable. Changes to the division of learning time and assessment may be made in response to feedback and in accordance with our terms and conditions.

How you'll be taught

Teaching methods across all our undergraduate courses focus on active student learning through lectures, seminars, workshops, problem-based and blended learning, and where appropriate practical application. Learning typically falls into three broad categories:

Scheduled hours: examples include lectures, seminars, practical classes, workshops, supervised time in a studio
Placement: placement hours normally include placement opportunities, but may also include live projects or virtual activity involving employers
Independent study: non-scheduled time in which students are expected to study independently. This may include preparation for scheduled sessions, follow-up work, wider reading or practice, completion of assessment tasks, or revision

How you'll be assessed

Our undergraduate courses include a wide variety of assessments.

Assessments typically fall into three broad categories:

Practical: examples include presentations, videos, podcasts, lab work, creating artefacts
Written exams: end of semester exams
Coursework: examples include essays, reports, in-class tests, portfolios, dissertation

About University

Masters

Bachelors

Diploma

Foundation

Courses

University of Westminster

Overview:

University of Westminster is a public university located in London, England. It offers a wide range of undergraduate and postgraduate programs across various disciplines. The university is known for its focus on practical learning and its strong connections to the industry.

Services Offered:

Student Life and Campus Experience:

The university has four campuses across London, providing students with a vibrant and diverse campus experience. Students have access to various facilities, including a cinema, gallery spaces, and sports facilities. The university also offers a range of student support services, including career guidance, academic support, and mental health services.

Key Reasons to Study There:

Location:

Practical Learning:

Industry Connections:

Diverse Student Body:

Academic Programs:

The university offers a wide range of academic programs, including:

Undergraduate courses:

Postgraduate courses:

Other:

The university has a strong commitment to research and innovation, with a focus on areas such as sustainability, social justice, and digital technologies. It also has a dedicated alumni network, providing support and opportunities for graduates.

Total programs

958

Admission Requirements

Entry Requirements:

UK Students:
A Levels: BBC (112 UCAS Tariff points)
T levels: 112 UCAS Tariff points
International Baccalaureate: 112 UCAS Tariff points from all components of the Diploma Programme.
BTEC Extended Diploma: DMM
BTEC Diploma: D*D*
Access: 112 UCAS Tariff points from the Access course
GCSE English Language grade 4/C – IB grade 4 Higher Level, GCSE Maths grade 4/C – IB grade 4
International Students:
International Baccalaureate: 112 UCAS Tariff points from all components of the Diploma Programme.
We accept a wide range of international high school level qualifications.

Language Proficiency Requirements:

If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component.
We accept a wide range of English language qualifications and assessments.

Location

Ambassadors

Video

Gallery