International Marketing Management Master's Degree (M.A.) draft

Program Overview

The Masters in IB – Marketing Management at CBS International Business School is a full-time, four-semester program that prepares students for careers in international marketing. The program emphasizes experiential learning, international focus, and elective opportunities. Graduates are well-prepared for positions in marketing, brand management, sales, and other marketing-related fields in a variety of industries.

Program Outline

Outline:

• The Masters in IB – Marketing Management is a full-time program offered in English at CBS International Business School.
• The program lasts for four semesters, with 60 ECTS credits earned each semester for a total of 240 ECTS credits.
• The program is divided into three phases:
• Phase 1 (Semesters 1 & 2):
Focuses on fundamental marketing principles and strategies, including branding, consumer behavior, market analysis, and international marketing.
• Phase 2 (Semester 3): Explores advanced topics such as innovation management, digital marketing, and sales excellence.
• Phase 4 (Semester 4): Students complete internships, study abroad, or work on a master thesis.
• Elective opportunities: Students can choose from a selection of business and interdisciplinary electives to personalize their learning experience.
• Unique approaches: The program emphasizes experiential learning through case studies, simulations, and company projects.
• International focus: The program attracts students from around the world and prepares graduates for careers in international companies.

Assessment:

• Continuous assessment through individual and group assignments, presentations, case studies, and examinations.
• The Master thesis requires students to apply their knowledge and skills to an independent research project.

Teaching:

• Experienced faculty with industry experience and expertise.
• Small class sizes for personalized attention and interactive learning.
• Guest speakers from the business world share their insights and perspectives.

Careers:

• Graduates are prepared for careers in marketing, brand management, sales, and other marketing-related positions in a variety of industries.
• Examples of job titles include:
• Marketing Manager
• Brand Manager
• Product Manager
• Digital Marketing Specialist
• Sales Manager
• Market Research Analyst
• International opportunities: The program prepares graduates for careers in international companies and multinational corporations.

Other:

• The Masters in IB – Marketing Management is a demanding program that requires students to be highly motivated and have a strong work ethic.
• Graduates of the program are well-prepared for successful careers in the competitive field of marketing.