Bachelor's Degree in International Marketing Management

Program Overview

Through a blend of theoretical knowledge and practical experience, graduates are prepared for successful careers in marketing and related fields, with a strong emphasis on internationalization and global business environments.

Program Outline

Degree Overview:

Title:

Bachelor's Degree in International Marketing Management (IB)

Language:

English

Type of Study:

Full-time

Credit:

180 ECTS

Semester:

6 in International Marketing Management at CBS is a specialized program within the broader International Business (IB) program. Through a blend of theoretical knowledge and practical experience, students will learn to analyze consumer behavior, develop effective marketing strategies, manage international business relationships, and contribute to the success of global companies.

Objectives:

• Equip students with a thorough understanding of marketing principles, theories, and practices
• Develop critical thinking and problem-solving skills in the context of international marketing
• Cultivate analytical abilities to evaluate market data and make informed decisions
• Build professional communication and presentation skills
• Enable students to apply marketing principles in real-world business scenarios
• Prepare graduates for successful careers in international marketing and related fields

Outline:

Course Schedule:

The program consists of 6 semesters spread over three years. Each semester includes a mix of compulsory and elective courses, providing students with both essential foundational knowledge and the opportunity to specialize in their areas of interest.

Semester 1:

• Business Operations
• Introduction: Basic business, economic, and market principles and key terms
• External Business Environment
• Global Markets
• Competitive Environment
• Internal Environment
• Management, Leadership & Motivation
• Business Function: HR, Operations, Marketing, Finance & Accounting
• Entrepreneurship
• Business Ethics and CSR
• Emerging Business Trends

Semester 2:

• Business Law
• Mathematics
• Statistics
• Financial Accounting
• Applied Financial Accounting

Semester 3:

• Marketing
• Human Resource Management
• Foreign Language (depending on student's choice: English, Spanish, French)
• Additional elective courses

Semester 4:

• General Business Teaching Units:
• Microeconomics
• Applied Microeconomics
• Market Research
• Cost Accounting
• Programme Specific Teaching Units:
• Supply Management
• Strategic Management

Semester 5:

• International Marketing Management
• Digital Management
• Elective courses
• Internship

Semester 6:

• Bachelor Thesis

Modules:

Each semester is further divided into different modules, each focusing on specific aspects of marketing and business. These modules may include, but are not limited to:

• Consumer Behaviour: Understanding consumer needs, wants and decision-making processes
• Marketing Strategy: Developing and implementing effective marketing plans
• Branding: Creating and managing strong brands
• Marketing Communications: Using various channels to communicate with target audiences
• Digital Marketing: Leveraging digital technologies for marketing objectives
• Sales Management: Developing and managing effective sales teams
• Marketing Research: Collecting and analyzing data to inform marketing decisions

Structure:

The program combines theoretical learning with practical application through various methods, including:

• Lectures
• Seminars
• Case Studies
• Group Projects
• Simulations
• Presentations
• Guest Speakers
• Field Trips
• Internship

Assessment:

Assessment Methods:

Students are assessed through various methods, including:

• Exams (written and oral)
• Essays
• Assignments
• Presentations
• Participation in class discussions
• Project work
• Internship evaluation

Assessment Criteria:

• Knowledge and understanding of relevant marketing concepts and theories
• Critical thinking and problem-solving abilities
• Analytical skills
• Written and oral communication proficiency
• Presentation skills
• Teamwork and leadership abilities

Teaching:

Faculty:

The program features experienced and dedicated faculty members with expertise in various areas of marketing and international business. They are actively involved in research and industry collaborations, ensuring that students receive the latest knowledge and practical insights.

Teaching Methods:

The program employs a diverse range of teaching methods to cater to different learning styles and maximize student engagement. These methods include:

• Interactive lectures and discussions
• Case study analysis and problem-solving
• Group projects and presentations
• Simulations and role-playing exercises
• Guest lectures from industry experts
• Field visits and company projects

Unique Approaches:

The program emphasizes a practical approach to learning, allowing students to apply their theoretical knowledge to real-world business scenarios through:

• Business simulations and role-playing
• Case study analysis
• Group projects
• Internship
• Guest lectures from industry experts

Careers:

Career Paths:

Graduates of the International Marketing Management program are well-prepared for a wide range of careers in various industries and sectors. Some potential career paths include:

• Marketing Manager
• Brand Manager
• Product Manager
• Market Research Analyst
• Digital Marketing Specialist
• Sales Manager
• Account Manager
• International Business Development Manager
• Business Consultant
• Entrepreneur

Career Opportunities:

Graduates can find employment opportunities in various organizations, including:

• Multinational corporations
• Small and medium-sized enterprises (SMEs)
• Marketing agencies
• Consulting firms
• Non-profit organizations
• Government agencies
• Start-ups

Earning potential:

The earning potential for graduates varies depending on their experience, skills, industry, and location. However, graduates of the International Marketing Management program are highly sought after in the job market, which translates to competitive salaries and excellent career prospects.

Other:

CBS International Business School:

The program is offered by the CBS International Business School, a renowned institution with a strong reputation for its academic excellence and industry connections.

Internship:

The program includes a mandatory internship, allowing students to gain practical work experience and further develop their professional skills.

International Focus:

The program emphasizes an international perspective, preparing students to work in a globalized business environment.

Multicultural Student Body:

The program attracts students from diverse cultural backgrounds, fostering an international and inclusive learning environment.

Small Class Sizes:

The program maintains small class sizes, ensuring personalized attention and interaction with faculty and fellow students.

Conclusion: The Bachelor's Degree in International Marketing Management at CBS is a comprehensive program that provides students with the necessary knowledge, skills, and experience to excel in a global business environment. The program's strong focus on internationalization, practical application, and career preparation makes it an attractive choice for students who aspire to successful careers in the exciting and ever-evolving field of marketing.

The displayed prices are semester fees. Status: January 2024.