B.A. in Digital Management

Program Overview

The Bachelor's degree in International Digital Business Management combines International Business Administration and Information Technology, focusing on the digital economy. Students learn about digital organization, products, processes, and business models, as well as digital marketing. The program includes an integrated internship, a semester abroad, and is taught in English.

Program Outline

The program appears to be a Bachelor's degree in International Digital Business Management.

• It combines International Business Administration and Information Technology.
• It focuses on the specifics of the digital economy from theoretical, strategic, and technological perspectives.
• An introduction to digital marketing provides students with a basic understanding of how products or services are marketed online.

Additional Notes:

• The program lasts 6 semesters and is taught in English.
• It includes an integrated internship and a semester abroad.
• The tuition fee is 5.550 € per semester.
• The program structure (e.g., lectures, seminars, project work).
• The specific topics covered in each module.
• The qualifications and experience of the teaching staff.
• The average starting salary for graduates of the program.
• The types of companies that typically hire graduates of the program.