Management (Marketing & Reputation) PhD Opportunities

Program Overview

The PhD in Marketing & Reputation at Henley Business School is a research-intensive program that fosters original research and critical thinking. Students work closely with supervisors to develop their intellectual capacity and creativity, engaging with industry and publishing their ideas. The program prepares graduates for successful careers in academia, consulting, and various organizations worldwide.

Program Outline

Degree Overview:

• This postgraduate research program focuses on Marketing & Reputation, encouraging you to conduct original research and contribute to both theory and practice.
• The program aims to develop your critical thinking, intellectual capacity, and creativity.
• You will work closely with your academic supervisors to engage with industry, publish your ideas, and become an active member of the Henley academic community.

Outline:

• Year 1:
• 60 credits of PhD/Masters level courses in research methods and relevant areas.
• Completing the Preparing to Teach training program.
• Participating in the M&R PhD Annual Conference, monthly research seminars, and research seminars relevant to your area of interest.
• Regular meetings with your supervisor(s) and attending monthly M&R PhD Meetings.
• Two paths: Qualitative or Quantitative research methods, each with specific modules.
• Qualitative Path:
• Introduction to Thesis Literature Review
• Advanced Qualitative Research Methods
• Data Analysis: Finding Patterns With Regressions (optional)
• Pedagogy Seminar
• Quantitative Path:
• Introduction to Thesis Literature Review
• Introduction to Qualitative Research Methods (optional)
• Advanced Quantitative Research Methods
• Data Analysis: Finding Patterns With Regressions
• Pedagogy Seminar
• Year 2 & 3:
• Confirmation of Registration process in the middle of the second year.
• Drafting and completion of your PhD dissertation.
• Continuing research, attending conferences, and contributing to departmental activities.

Teaching:

• Students are assigned experienced supervisors who provide guidance and support throughout the program.
• Regular meetings with supervisors ensure a close working relationship.
• Access to workshops, research seminars, and events to enhance learning and development.

Careers:

• A PhD in Marketing & Reputation opens doors to successful careers in academia, large multinationals, consulting firms, governmental and non-governmental organizations worldwide.
• Opportunities to develop professional and leadership skills through training and participation in departmental activities.
• Encouragement to publish research findings in leading journals.

Other:

• Available scholarships and funding opportunities for eligible students.
• Emphasis on research excellence with a focus on contributing to knowledge and practice in the field of Marketing & Reputation.
• The program welcomes applicants from diverse backgrounds, including both academic and professional experience.
• Assessment
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