Higher Diploma in Digital Marketingdrafted drafted

Program Overview

The Higher Diploma in Science in Digital Marketing is a one-year full-time program designed to equip graduates with the skills and knowledge to effectively integrate digital marketing opportunities and challenges into decision-making roles within an organization. The program focuses on developing learners' understanding of digital content curation, integrated digital marketing communications, marketing technologies and tools, and data-driven metrics for marketing activities. Graduates will be prepared for diverse digital marketing roles and potential further postgraduate studies.

Program Outline

Extracted Information: Higher Diploma in Science in Digital Marketing (Full-Time)

Degree Overview:

Overview:

• This program is a one-year full-time conversion award for a Higher Diploma in Science in Digital Marketing (Level 8, 60 ECTS).
• The program focuses on helping graduates acquire the necessary skills and acumen to appraise and operationalise digital marketing opportunities and challenges and effectively integrate these into decision-making roles within an organization.
• The program enables graduates to play an active role in diverse digital marketing roles and potentially pursue further postgraduate studies.

Objectives:

• Provide a framework for understanding current problems and insights in digital marketing.
• Develop knowledge and understanding of digital content curation for modern organizations.
• Develop learners' knowledge and ability to apply integrated digital marketing communications.
• Demonstrate knowledge of marketing technologies and tools.
• Provide an in-depth appreciation of modern data-driven metrics for marketing activities.
• Equip learners with tools to explore web analytics and understand campaign metrics.
• Apply advanced research skills to draw conclusions and offer recommendations within the marketing environment.

Other:

• This program is designed for graduates who wish to upskill in digital marketing strategy, theory, and practice.
• Graduates will be able to integrate digital marketing opportunities and challenges into decision-making roles within an organization.

Outline:

Year 1:

• Digital Marketing Management (5 ECTS): Introduces the principles and concepts of digital marketing.
• Digital Content and Storytelling (5 ECTS): Focuses on developing skills in creating and managing digital content.
• Digital Marketing Communications (10 ECTS): Covers various digital marketing communication channels and strategies.
• Digital Marketing Technologies and Tools (10 ECTS): Provides an overview of different digital marketing technologies and tools.
• E-Business Emerging Technologies (10 ECTS): Explores emerging technologies in e-business.
• Digital Marketing Analytics and Metrics (10 ECTS): Focuses on measuring and analyzing digital marketing campaigns.
• Digital Portfolio (10 ECTS): Opportunity to showcase skills and knowledge through a final project.

Structure:

• The program comprises seven modules, totaling 60 ECTS.
• Learning activities include lectures, workshops, labs, online classes, and tutorials.
• The program is delivered in a blended format, with a combination of face-to-face and online learning.
• Daytime attendance is required for this full-time program.

Assessment:

• The program utilizes a continuous assessment strategy focused on producing a project artefact, such as an e-book, digital storybook, or digital poster.
• The assessment focuses on practical application and skills demonstration.

Teaching:

• The program is taught by experienced faculty with expertise in digital marketing.
• The blended learning format allows for flexibility and caters to different learning styles.
• The program also incorporates case studies and real-world scenarios to enhance the learning experience.

Careers:

• Graduates can pursue careers in diverse digital marketing roles.
• This program also prepares graduates for further postgraduate studies in digital marketing.
• The program equips graduates with the skills and knowledge to navigate the digital economy and its evolving landscape.

Other:

• The program is offered as part of the HCI Pillar 1 initiative, with funding options available for eligible applicants.
• Eligibility criteria and application procedures are outlined in the provided text.
• The program is a valuable opportunity for individuals seeking to enter or advance their careers in digital marketing.

Please note:

This information is based on the provided text and may not be exhaustive. Please refer to the official program website or contact the Dublin Business School for the most up-to-date information.