Higher Diploma in Science in Digital Marketing (Full-Time)drafted drafted

Program Overview

The Higher Diploma in Science in Digital Marketing is a one-year conversion program designed for graduates seeking to enhance their skills in digital marketing strategy and practice. Through a blend of face-to-face, live online, and on-demand learning, students develop expertise in digital content curation, marketing communications, technologies, analytics, and research. Graduates are well-positioned for diverse roles in the growing digital marketing sector, including content marketing, social media marketing, and e-commerce.

Program Outline

Degree Overview:

Overview:

• The Higher Diploma in Science in Digital Marketing (Full-Time) is a conversion program for graduates who wish to up-skill in digital marketing strategy, theory and practice.
• Graduates will acquire the necessary skills and acumen to appraise and operationalise digital marketing opportunities and challenges and effectively integrate these into decision-making roles with an organisation.
• The program will enable graduates to play an active role in a diverse range of digital marketing roles and to be in a position to take up further Level 9 postgraduate studies, such as the Master of Science in Digital Marketing.

Objectives:

• Provide an academically rigorous framework for students to develop awareness of current problems and/or new insights in the digital marketing function.
• Develop a systematic and detailed knowledge of digital content curation for digital marketing in a modern organization.
• Equip students with the ability to apply and use integrated digital marketing communications, particularly within campaigns.
• Provide knowledge of marketing technologies and tools and their role in marketing strategies.
• Develop an in-depth appreciation of modern data-driven metrics for marketing activities, and knowledge of using them to drive an organization's e-business program.
• Give students the tools to explore web analytics and understand campaign metrics.
• Develop advanced research skills, enabling them to constructively criticize, draw conclusions, and offer recommendations within the marketing environment.
## Outline:

Course Content:

• Year 1 (60 ECTS total)
• Digital Marketing Management (5 ECTS)
• Digital Content and Storytelling (5 ECTS)
• Digital Marketing Communications (10 ECTS)
• Digital Marketing Technologies and Tools (10 ECTS)
• E-Business Emerging Technologies (10 ECTS)
• Digital Marketing Analytics and Metrics (10 ECTS)
• Digital Portfolio (10 ECTS)

Structure:

• Blended learning program with a combination of:
• Face-to-face classroom tuition
• Live online tuition
• On-demand learning
• Program runs over one academic year from Monday to Friday
• Daytime attendance required
• Calendars for this program will be available in due course

Assessment:

• Continuous assignments with the opportunity to produce a project artefact such as an e-book, digital storybook, or digital poster.
## Teaching:
• Teaching and Learning Strategy
• Face-to-face classroom-based sessions
• Workshops
• Practical lab sessions
• Online class (broadcast live)
• Online tutorial (interactive)
• Blended learning with a combination of:
• Face-to-face classroom tuition
• Live online tuition
• On-demand learning
## Careers:
• Graduates can expect to find roles in a diverse range of digital marketing positions, potentially within areas such as:
• Content marketing
• Social media marketing
• Search engine optimization (SEO)
• Pay-per-click (PPC) advertising
• Email marketing
• Digital analytics
• E-commerce
• With a predicted 150,000 digital jobs and an internet economy worth €21.1 billion by 2020 in Ireland, the program positions graduates well for opportunities in the growing digital marketing sector.
## Other:
• Entry requirements:
• Full Level 8 Honours Bachelor Degree in any discipline from a recognized third level institution, or a full Level 7 Ordinary Degree in a cognate discipline in areas such as Marketing or Business.
• Minimum of ordinary-level Leaving Certificate maths, or equivalent competency.
• For applicants whose first language is not English: evidence of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL).
• Recognition of Prior Learning:
• Applicants who do not have a Level 8 qualification at a pass award level and who have at least 3 years’ relevant work experience may be considered through the College’s normal RPL procedures.
Relevant professional experience may be taken into account and individuals will be assessed on a case-by-case basis through DBS RPL procedures.
• Delivery:
• This is a multimodal program.
Learners are therefore timetabled to be in class or online. They will also have mandatory on-demand content as contact hours that they can do in their own time and place.