Football Management (Specialisation) draft
| Program start date | Application deadline |
| 2023-09-01 | - |
| 2024-03-01 | - |
Program Overview
In Germany, football is and will always be a driving force for job creation. In the 2018/19 season, more than 56,000 people were directly employed by or contracted to licensed clubs (source: Bundesliga Report 2020), and the number is growing. A recent study by the management consultancy McKinsey estimated the value of professional football at 7.9 billion euros--roughly the same as the chemical industry.
This has resulted in a need for further professionalisation of the stakeholders and workforce involved. This not only applies to the 1st and 2nd divisions of the Bundesliga, but also to lower leagues, associations, marketing agencies, sponsors, and service providers. The demand for professionals with specialised training for the football industry is increasing.
Program Outline
With its Football Management specialisation (as part of the Sport & Event Management study programme), we have created the perfect foundation for preparing students to enter the world of football.
Our professors from the world of football bring academic and practical expertise to our university, as well as providing access to an exclusive football business network.
Corporate collaborations
In recent semesters, we have collaborated with numerous organisations on projects, partnerships, and teaching contributions from practitioners, including Hamburger SV, FC St. Pauli, Hertha BSC Berlin, Union Berlin, Borussia Dortmund, Schalke 04, VfL Bochum 1848, MSV Duisburg, Rot-Weiss Essen, the Berlin Football Association, and the sports rights agencies Sportfive and U! Sports.
Study trips
In addition to the theoretical foundations provided in the lectures, study trips and case studies form an essential part of this specialisation. Our students should not only learn from the professionals, but also apply their knowledge in practice. The best way to do this is on-site at stadiums, clubs, and agencies.
Thanks to the unique networks of our programme directors and lecturers, we are able to offer exciting field trips and project work providing our students with the best preparation for careers in the football business.
Programme structure
The first two semesters focus on Football as Sport and Football as Business. The lectures explore the fundamentals of football management. How, for example, is German professional football organised? What role does FIFA play in world football?
The 3rd semester focus on Football Marketing. How do I manage a brand like Borussia Dortmund? What role do fans and fan culture play? How do I deal with sponsors? Our lecturers from the football industry will provide answers to these and many other questions.
In the 4th semester we focus on current trends in the football business.
In addition to the theoretical foundations provided in the lectures, study trips and case studies form an essential part of this specialisation. Our students should not only learn from the professionals, but also apply their knowledge in practice. The best way to do this is on-site at stadiums, clubs, and agencies.
Programme Directors
For further information, please feel free to contact the Student Guidance team or the programme director:
Prof. Dr. Stefan Chatrath
(Programme Director Berlin)
Prof. Dirk Schröer
(Programme Director Hamburg)
Prof. Dr. Thomas Rieger
(Programme Director Iserlohn)
Further details
In Hamburg, stadium tours of Hamburger SV and FC St. Pauli were combined with subsequent project presentations to managers; our football students then received feedback directly from the club managers.
In Iserlohn, our students were able to learn directly from the professionals at FC Schalke 04 or Rot-Weiss Essen enabling them to establish contacts in the industry quickly and easily.
In Berlin, some of our students were involved in organising the Champions League Final at the Olympic Stadium allowing them to play a part in coordinating one of the world's largest single sports events.
University of Europe for Applied Sciences
Overview:
The University of Europe for Applied Sciences (UE) is a state-recognized, private university with four campuses in Germany: Berlin, Hamburg, Iserlohn, and the UE Innovation Hub. It is known for its excellent teaching, international focus, and strong industry partnerships.
Services Offered:
Student Life and Campus Experience:
The UE offers a vibrant campus experience with a unique atmosphere at each location. Students can participate in various events, engage with faculty and peers, and benefit from the university's international connections.
Key Reasons to Study There:
Excellent Teaching:
The UE has received numerous awards for its high-quality teaching, including recognition from STERN, the German Institute for Service Quality, and ntv.International Focus:
The UE is recognized as a leading institution in international orientation by U-Multirank and is ranked among the top 10 universities in economics.Industry Partnerships:
The UE has established partnerships with renowned organizations like Borussia Dortmund, providing students with unique opportunities for internships, networking, and career development.Career Success:
Over 90% of UE graduates in business and art & design fields find jobs within 12 months of graduation.Academic Programs:
The UE offers a range of Bachelor's and Master's programs. Specific program details are not provided in the context.
Other:
- The UE has opened its first campus in Dubai, United Arab Emirates, marking a significant milestone in its commitment to international collaboration.
- The UE has been recognized as one of the best private universities in Germany by the "Deutscher Bildungsaward 2023/24."
- The UE has been ranked among the top five providers of continuing education by Globis.
- The UE has been awarded the "TOP Media School" title by ServiceValue.
