| Program start date | Application deadline |
| 2023-09-01 | - |
| 2024-03-01 | - |
Program Overview
Professional roles in the field of design are constantly in flux. Contemporary design has to encompass the traditionally physical, as well as new digital media. Increasingly, companies are discovering the value of experience design in delivering brand, product and service messages and for engaging their customers and users through digital touchpoints. While many experiences work on multiple senses, the singularly most important is visual – rendering effective visual communication crucial to experience design.
Program Outline
In our Visual & Experience Design master’s programme, students will gain an understanding of innovations in digital, computational and physical interactions that permeate our daily lives. All topics will be delivered in sequential clusters, allowing the students to acquire and apply theories to real contexts, as well as to envision entirely new scenarios. Modules will focus on creative approaches to visual design, the value of cultural diversity in an age of globalised markets, and the deep-spectrum of approaches to designing for social media and digital ecosystems.
This course will focus on the critical awareness of the balance between creative, commercial and business considerations, to develop visual narratives using a variety of tools and graphic elements. You will also create briefs for research-driven projects and innovative approaches to business. Modules will emphasis the changing role of designers in the sphere of algorithmic processes that mediates our interactions in digital spaces, where adaptive thinking and human-centred content creation are the true currencies of contemporary designers.
What to expect from the Master in Visual & Experience Design
Visual & Experience Design is a master programme welcoming the applicants majoring in visual and graphic design, product design, interaction design, communication and marketing, media and web design, new media or coding- or software engineering-related subjects.
At UE you’ll have the unique opportunity to bring your design skills to a vibrant multicultural and interdisciplinary environment. You will engage in courses revolving around visual design, illustration, digital image creation, photography, contemporary typography, the creation of communication artefacts, the building of interactive prototypes, brand identity design, innovation design management and design research.
Career options with a degree in Visual & Experience Design
The international design industry is seeking talent that is as well versed in delivering functional and joyful user interfaces (UI) as it is in creating sustainable user experiences (UX). Merging skills in advanced visual design together with methodologies applied in a user-centred design scenario is at the core of the Visual & Experience Design programme at UE.
Typical areas of work could be (e.g.): Visual and Experience Designer, Brand Designer, Service Designer, Experience Designer, Product Design Developer, Design Strategist, Creative Director and Entrepreneur.
What makes it outstanding to study at UE?
-
Our university focuses on your development. That's why we teach in small learning groups and in a friendly and personal atmosphere. We’ll oversee your individual development process and help you define your talents and strengths, while helping you develop your own visual signature. You will be taught by renowned lecturers from the creative industry and study at a campus that is centrally located, equipped with the latest technology.
At the UE you even get the possibilty to actively shape your studies and your career path. Depending on your personal career goals, you will select your own specialisations and choose from a range of interdisciplinary subjects. The programmes taught at our university also include practical projects with top partners from the creative industry, field trips and workshops, which will prepare you perfectly for your dream job.
Learning from the best
In the M.A. Visual & Experience Design you always learn in small groups with a seminar character. Our lecturers are internationally successful and well-known experts in their field and not only impart important knowledge, but also support you individually during your studies.
Your individual path
Whether excursions, specialisation modules or collaboration projects with partners - our interdisciplinary and practically oriented study subjects allow you to tailor your studies entirely to your personal interests, preferences and strengths.
Study internationally
The state-recognised Visual & Experience Design degree programme at the University of Europe for Applied Sciences is available in English - our university has several international campuses and welcomes students from over 100 nations.
Modern teaching
Practical experience is essential - that's why we offer the optimal framework conditions for all degree programmes. Take advantage of the MacPools, various studios and VR equipment for your projects and prepare yourself optimally for your future professional life.
Benefit from the UE Master's Reform
More flexible, more interdisciplinary, and more practice-oriented - the new Master's programmes make the University of Europe for Applied Sciences (UE) even more attractive! Students of selected MA programmes at UE have the choice of a Master's degree in 60, 90, or 120 ECTS which gives them full flexibility. Students can apply for one of the three options depending on the education they've already achieved and how many ECTS they've already accumulated in their previous Bachelor's (or Master's) courses. Practical experience will also be taken under consideration.
