| Program start date | Application deadline |
| 2023-09-01 | - |
| 2024-03-01 | - |
Program Overview
The Digital Product Management (BA) programme provides students with an academic foundation in the subject areas of digital product management, digital product innovation and marketing, agile project management and practical skills in the areas of product strategy, business model design, organizational design, design thinking and entrepreneurship. Graduates are able to apply knowledge of contemporary tools and technologies for product management. In addition, our students will learn all aspects of the development of digital products, enabling them to analyse consumers and market events using the methods of the subject and to derive strategies for innovative digital products from this.
Due to the professional and conceptual proximity of digital product managers to the field of UX/UI design, students are also taught media, art and cultural theory in the first semesters in order to participate in current and future discourses that precede the creation of relevant digital content.
Program Outline
Graduates of our Bachelor programme in Digital Product Management have a broad, interdisciplinary and integrated understanding of business, information technology, quantitative and legal principles. They can independently and holistically identify business opportunities, formulate structured requirements for digital products and coordinate agile development teams and organisations.
During their studies, students are encouraged to deal scientifically with socially relevant issues and acquire social skills that strengthen their teamwork, communication and cooperation skills as well as intercultural competence, thus contributing to their personal development.
The programme - internships and semester abroad
-
A study-integrated internship (5th semester) at home or abroad enables students to acquire professional experience. Alternatively, students acquire international and intercultural competences in a semester abroad.
In the elective subjects, students can develop individual subject specialisations in the areas of Digital Workflows, User Research & Insight Generation as well as Strategic Design and Start-Up Culture.
Studying digital product management at the University of Europe for Applied Sciences will provide you with a highly dynamic and interdisciplinary education in one of the tech-industries’ most relevant areas. You will acquire hands-on knowledge of your discipline through collaboration with industry partners and practical experiences.
Career options with a degree in Digital Product Management
Possible job titles for our graduates of Digital Product Management can be: Product Manager, Digital Product Manager, Product Owner, Chief Product Officer, VP Product Management. The knowledge you will gain:
- Develop and manage one or a series of digital products (e. g. web-based or mobile applications, user-specific and customised products).
- Conduct strategic market analysis to generate a competitive advantage
- Understand user and buyer personas and develop unique value propositions for both.
- Analyse and continuously improve existing digital products.
- Increase retention rates and customer lifetime value (LTV).
- Create and prioritise strategic product roadmaps.
- Work in close exchange with UX and CX designers.
Apply for an Digital Product Management degree
Apply now for your Digital Product Management studies! The application deadlines end shortly before the start of each semester, so you can also start at UE at short notice. However, you can apply up to one year in advance - simply fill out our application form online.
A portfolio with samples of work is welcome but not required.
UE Scholarship for UX/UI Design Students
UE is awarding scholarships for young talents in the field of art & design at our Hamburg and Berlin locations every semester. Apply for the Digital Pioneers Scholarship - not only will you secure financial benefits for your Bachelor's degree in Digital Product Management, but you will also lay the first foundation for your future career.
Get more information and access to the application form here.
