BSc Business Management

Program Overview

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The full-time Business Management bachelor's degree at Gisma University equips students with an interdisciplinary, internationally oriented education. Emphasizing both theory and practice, the program offers five specializations and a student-centered approach with project-based learning and personalized coaching. Graduates are well-prepared for careers in management, consultancy, marketing, and other business fields, with support from the university's Career Centre.

Program Outline

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Degree Overview

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Objective:

• The full-time bachelor's degree in Business Management is designed to:
• Equip students with an interdisciplinary, internationally oriented management education.
• Teach them how to address challenges in all economic and administrative fields of activity.
• Provide students with the knowledge, skills, and business connections required to access global career opportunities.

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Description:

• This program focuses on teaching students skills applicable to a globalized business world.
• It emphasizes both the theoretical and practical aspects of business management, allowing graduates to confidently enter the workforce or pursue higher education.
• The program offers five diverse specializations - Marketing, Logistics, Entrepreneurship, Human Resources, and Finance.
• The curriculum is structured to meet the specific requirements of each chosen specialization, ensuring graduates have the necessary knowledge and skills to succeed in their chosen field.
• Gisma emphasizes a student-centered approach with project-based learning, collaborative learning, and personalized coaching.

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Outline

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Content:

• The curriculum covers a broad spectrum of business topics, including:
• General business competencies such as strategic management, digital marketing methods, leadership, finance, HR management, project management, and sustainability management.
• Digital competencies including digital transformation, digital economics, and innovation management.
• Action and intercultural competencies encompassing foreign languages, intercultural skills, creative problem-solving, and study abroad/internship opportunities.
• Scientific and methodological competencies such as business mathematics, statistics, academic writing, and research methods.

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Structure:

• The full-time program includes six semesters of coursework.
• The curriculum incorporates a "mobility window" in the 5th semester, allowing students to pursue various options:
• Studying abroad
• Taking additional modules with a career development focus
• Completing an internship

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Schedule:

• The program offers four intakes throughout the year:
• January, April, July, and October
• This schedule allows students to start their studies at a time that aligns with their personal and academic goals.

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Modules:

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General business competencies:

• Fundamentals of Strategic Management
• Digital Marketing Methods
• Leadership in a Digitalised and Globalised World
• Fundamentals of Marketing
• Financial and Cost Accounting
• HR Management
• Project Management
• Sustainability Management

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Digital competencies:

• Digital Transformation and Cases
• Economics and Digital Economics
• Innovation Management in a Digital and Globalised World

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Action and intercultural competencies:

• Foreign Language
• Intercultural Skills and Ethics
• Creative Problem Solving and Strategy Development
• Study Abroad, Internship or Career Development Semester
• Internship

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Scientific and methods competence:

• Business Mathematics
• Statistics
• Academic Writing and Research Methods
• Bachelor Thesis

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Specializations:

• Finance
• Logistics
• Entrepreneurship
• Human Resources

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Assessment

• The assessment methods employed in the program vary depending on the specific module.
• Some examples of assessments include:
• Exams (written and oral)
• Essays and research papers
• Case studies and presentations
• Group projects

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Teaching

• Gisma emphasizes a student-centered approach, utilizing various teaching methods:
• Interactive lectures
• Workshops
• Seminars
• Case studies
• Project work
• The teaching staff comprises experienced professionals and academics who are experts in their respective fields.

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Careers

• Graduates of the Business Management program find themselves well-equipped for a variety of career opportunities in various industries, including:
• Management
• Consultancy
• Marketing and advertising
• Human resources
• Retail and sales
• Finance
• The program also provides career support through its Career Centre, offering services like:
• Coaching sessions for developing soft skills
• CV writing and interview preparation workshops
• Hosting Career Days, where students can connect with potential employers for internships, graduate positions, and leadership roles

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Other

• The program is recognized and accredited by Gisma University of Applied Sciences.
• Students benefit from a diverse and international learning environment, with over 90 nationalities represented in the student body.
• Gisma boasts state-of-the-art facilities and a modern campus located in Potsdam, near the vibrant city of Berlin.
• The university holds an AMBA accreditation, a prestigious honor shared by only six universities in Germany and 2% of all universities worldwide.

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Standard Tuition Fees Germany/EU applicants From € 9,600 per year International applicants from € 13,125 per year Flexible payment plan Gisma offers flexible payment plans that allow you to spread the costs of your programme fees in up to six instalments. A refundable deposit of €3,000 is required to secure your place, and the remainder of the tuition fee is to be paid after the start of programme in accordance with your payment schedule. Payments are accepted by bank transfer, or via one of our payment partners – Transfermate and Stripe.