Master's Degree in Innovation and Tourism Marketing

Program Overview

The Master's Degree in Innovation and Tourism Marketing from UCAM Catholic University of Murcia equips individuals with the skills to lead innovation and marketing initiatives in the tourism industry. The program combines theoretical knowledge with practical training, providing graduates with expertise in technology, digital marketing, and project development. With guaranteed work experience, Spanish language courses, and accreditation by Spain's National Agency for Quality Assessment, this program prepares students for successful careers as innovation managers, marketing directors, and other leadership roles in tourism.

Program Outline

Master´s Degree in Innovation and Tourism Marketing | UCAM Catholic University of Murcia

Degree Overview:

The Master´s Degree in Innovation and Tourism Marketing is a one-year program offered by the Universidad Católica San Antonio de Murcia (UCAM). It is designed for individuals passionate about innovation, technology, and marketing applied in tourism organizations. It aims to provide students with knowledge and competencies about innovation, technology, and marketing, and the ability to apply them in real situations.

Careers:

Graduates of the Master´s Degree in Innovation and Tourism Marketing are qualified to become:

• Tourism project or product developer
• Director of Marketing
• Digital Marketing Manager
• Online Communication Manager
• E-commerce Manager
• Social Media Manager
• Community Manager
• Web Project Manager
• Chief Innovation Officer
• Digital Transformation Director
• Innovation Manager
• New Technologies Manager
• (Smart) Destination Planner/Manager
• Public Administration Technical staff
• Marketing Consultant
• Innovation Consultant
• Public Relations / PR manager

Other:

• The program is available both on-campus and online.
• It includes national trips and guaranteed work experience.
• The program offers Spanish Language Courses.
• 8 out of 10 students from this master's degree secure employment after completion.
• The program is accredited by the National Agency for Quality Assessment and Accreditation of Spain.
• UCAM is an Affiliated Member of the World Tourism Organization (UNWTO).
• The program includes a 150-hour internship with well-established companies and organizations.
• The program is intended for graduates of a tourism-related study or those with a university-level degree in a different academic field.
• The program is appropriate for students who want to acquire or expand their knowledge regarding the setup and operations management aimed at innovation and marketing processes in the tourism sector.
• The program offers facilities such as the UCAM Drone Hub, MAC Room, Library, and Study Rooms.

500 €/Course