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Students
Tuition Fee
EUR 6,500
Per year
Start Date
Medium of studying
On campus
Duration
12 months
Program Facts
Program Details
Degree
Masters
Major
Tourism Management | Travel Management
Area of study
Services
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
EUR 6,500
About Program

Program Overview


The Master's Degree in Innovation and Tourism Marketing from UCAM Catholic University of Murcia equips individuals with the skills to lead innovation and marketing initiatives in the tourism industry. The program combines theoretical knowledge with practical training, providing graduates with expertise in technology, digital marketing, and project development. With guaranteed work experience, Spanish language courses, and accreditation by Spain's National Agency for Quality Assessment, this program prepares students for successful careers as innovation managers, marketing directors, and other leadership roles in tourism.

Program Outline


Master´s Degree in Innovation and Tourism Marketing | UCAM Catholic University of Murcia


Degree Overview:

The Master´s Degree in Innovation and Tourism Marketing is a one-year program offered by the Universidad Católica San Antonio de Murcia (UCAM). It is designed for individuals passionate about innovation, technology, and marketing applied in tourism organizations. It aims to provide students with knowledge and competencies about innovation, technology, and marketing, and the ability to apply them in real situations.


Careers:

Graduates of the Master´s Degree in Innovation and Tourism Marketing are qualified to become:

  • Tourism project or product developer
  • Director of Marketing
  • Digital Marketing Manager
  • Online Communication Manager
  • E-commerce Manager
  • Social Media Manager
  • Community Manager
  • Web Project Manager
  • Chief Innovation Officer
  • Digital Transformation Director
  • Innovation Manager
  • New Technologies Manager
  • (Smart) Destination Planner/Manager
  • Public Administration Technical staff
  • Marketing Consultant
  • Innovation Consultant
  • Public Relations / PR manager

Other:

  • The program is available both on-campus and online.
  • It includes national trips and guaranteed work experience.
  • The program offers Spanish Language Courses.
  • 8 out of 10 students from this master's degree secure employment after completion.
  • The program is accredited by the National Agency for Quality Assessment and Accreditation of Spain.
  • UCAM is an Affiliated Member of the World Tourism Organization (UNWTO).
  • The program includes a 150-hour internship with well-established companies and organizations.
  • The program is intended for graduates of a tourism-related study or those with a university-level degree in a different academic field.
  • The program is appropriate for students who want to acquire or expand their knowledge regarding the setup and operations management aimed at innovation and marketing processes in the tourism sector.
  • The program offers facilities such as the UCAM Drone Hub, MAC Room, Library, and Study Rooms.

500 €/Course

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About University
PhD
Masters
Bachelors
Foundation
Courses

UCAM Universidad Católica de Murcia


Overview:

UCAM Universidad Católica de Murcia is a private Catholic university located in Murcia, Spain. It offers a wide range of undergraduate and postgraduate programs, as well as short courses and online learning options. The university is known for its commitment to research and quality, and its strong focus on sports and international relations.


Services Offered:

UCAM provides a comprehensive range of services to its students, including:

    Admissions:

    Assistance with the application process and enrollment.

    Central Secretariat:

    Administrative support for students.

    Library:

    Access to a vast collection of books, journals, and digital resources.

    IT:

    Technical support and access to university IT systems.

    International Relations Office:

    Support for international students and study abroad programs.

    Personal Tutoring:

    Academic guidance and support from dedicated tutors.

    Employment Orientation and Information:

    Career counseling and job placement services.

    Housing:

    Assistance with finding accommodation near the campus.

Student Life and Campus Experience:

UCAM offers a vibrant campus life with a strong sense of community. Students can participate in a variety of activities, including:

    Sports:

    The university has a renowned sports program with teams competing in various disciplines.

    Cultural Events:

    The university hosts a variety of cultural events, including concerts, theater performances, and art exhibitions.

    Student Clubs and Organizations:

    Students can join clubs and organizations based on their interests, such as academic, cultural, or social groups.

    Campus Facilities:

    The university has modern facilities, including a sports center, library, and student union.

Key Reasons to Study There:

    High-Quality Education:

    UCAM is committed to providing a high-quality education with a focus on practical skills and real-world applications.

    Small Class Sizes:

    The university offers small class sizes, allowing for personalized attention from professors.

    Modern Technology:

    UCAM utilizes modern technology in its teaching and learning, including virtual reality and online learning platforms.

    International Focus:

    The university has a strong international focus, with students and faculty from around the world.

    Strong Sports Program:

    UCAM is known for its strong sports program, offering opportunities for students to compete at a high level.

Academic Programs:

UCAM offers a wide range of academic programs across various faculties, including:

    Faculty of Law:

    Criminology, Law, Labour Relations and Human Resources.

    Faculty of Economics and Business:

    Business Administration, Marketing and Commercial Management, Tourism.

    UCAM Polytechnic School:

    Architecture, Civil Engineering, Building Services Engineering, Computer Engineering, Telecommunication Technology Engineering.

    Faculty of Medicine:

    Medicine, Dentistry, Psychology.

    Faculty of Health Sciences:

    Veterinary Medicine.

    Faculty of Sports Science:

    Physical Activity and Sports Sciences, Dance.

    Faculty of Nursing:

    Nursing.

    Faculty of Pharmacy and Nutrition:

    Biotechnology, Pharmacy, Food Science and Technology, Human Nutrition and Dietetics, Gastronomy.

    Faculty of Physiotherapy, Occupational Therapy and Podiatry:

    Physiotherapy, Podiatry, Occupational Therapy.

    Faculty of Education:

    Modern Languages, Translation and Interpretation, Early Childhood Education, Primary Education.

    Faculty of Communication:

    Audiovisual Communication, Journalism, Advertising and Public Relations.

Other:

  • UCAM is a Catholic university, and its values are reflected in its curriculum and campus life.
  • The university has a strong commitment to research and innovation.
  • UCAM has a strong international reputation and is recognized by various accreditation bodies.
  • The university offers a variety of scholarships and financial aid options to students.
  • UCAM has a strong alumni network, providing support and opportunities for graduates.

Total programs
37
Admission Requirements

Entry Requirements:

  • Language Proficiency: A B2 English level is required for admission.
  • Other English certificates will be evaluated individually.
  • Other Entry Requirements:
  • Scanned biopage of a valid passport
  • Bachelor’s academic transcript and degree certificate
  • Statement of Purpose/Motivational Letter
  • Curriculum Vitae

Language Proficiency Requirements:

  • English Proficiency: B2 level is required.
  • Other English certificates will be evaluated individually.
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