Master´s Degree in Innovation and Tourism Marketing

Program Overview

The Master's Degree in Innovation and Tourism Marketing at UCAM equips students with advanced knowledge and skills in innovation, tourism marketing, and digital transformation. It prepares graduates for leadership roles in the tourism industry and allows them to design and implement effective marketing strategies. The program boasts a strong practical focus, including a 150-hour internship opportunity with renowned companies or organizations.

Program Outline

Master´s Degree in Innovation and Tourism Marketing | UCAM Catholic University of Murcia

Degree Overview:

The Master´s Degree in Innovation and Tourism Marketing is a one-year program offered by the Universidad Católica San Antonio de Murcia (UCAM). It is designed for individuals passionate about innovation, technology, and marketing applied in tourism organizations. It aims to provide students with knowledge and competencies about innovation, technology, and marketing, and the ability to apply them in real situations.

Careers:

The Master´s Degree in Innovation and Tourism Marketing prepares students for a wide range of professional profiles in both the private and public sectors. Graduates are qualified to become:

• Tourism project or product developer
• Director of Marketing
• Digital Marketing Manager
• Online Communication Manager
• E-commerce Manager
• Social Media Manager
• Community Manager
• Web Project Manager
• Chief Innovation Officer
• Digital Transformation Director
• Innovation Manager
• New Technologies Manager
• (Smart) Destination Planner/Manager
• Public Administration Technical staff
• Marketing Consultant
• Innovation Consultant
• Public Relations / PR manager

Other:

• The program is available both on-campus and online.
• It includes national trips and guaranteed work experience.
• The program offers Spanish Language Courses.
• 8 out of 10 students from this master's degree secure employment after completion.
• UCAM is an Affiliated Member of the World Tourism Organization (UNWTO).
• The program is accredited by the National Agency for Quality Assessment and Accreditation of Spain.
• The program includes a 150-hour internship with well-established companies and organizations.
• The program is designed to improve the competitiveness of tourism companies and popular tourist destinations.