| Program start date | Application deadline |
| 2023-09-01 | - |
| 2024-09-01 | - |
| 2025-09-01 | - |
Program Overview
The BSc (Hons) Marketing degree at Canterbury Christ Church University equips students with the skills and knowledge for a successful career in marketing. The program takes a multi-disciplinary approach, incorporating perspectives from psychology, sociology, business, and politics. Graduates are prepared for employment with a focus on developing industry-relevant skills and gaining practical experience through industry visits and placements. The program is doubly accredited by the Chartered Institute of Marketing (CIM) and Institute of Data and Marketing (IDM).
Program Outline
Degree Overview:
Overview:
The BSc (Hons) Marketing degree at Canterbury Christ Church University aims to equip students with the skills and knowledge needed for a successful career in the ever-evolving marketing industry. The program boasts a multi-disciplinary approach, incorporating perspectives from psychology, sociology, business, and politics, giving graduates a competitive edge.
Objectives:
- Develop students' creative and business skills in various marketing areas.
- Enhance students' experience, knowledge, and skills to prepare them for employment upon graduation.
- Branding and advertising
- Marketing metrics
- Academic and professional marketing development
- Digital marketing
- Public relations
- Social media
- Customer relationship management
- International marketing
- Marketing research
Other:
- The program is doubly accredited by the Chartered Institute of Marketing (CIM) and Institute of Data and Marketing (IDM).
- Students can choose to take professional qualifications alongside the main course content.
- The program includes opportunities to meet industry professionals and experts.
- Students can opt for a professional placement year as part of their degree.
Outline:
Program Content:
The program covers a wide range of topics, including:
- Introduction to Marketing
- Introduction to Branding and Advertising
- Marketing Metrics
- Academic and Professional Marketing Development
- Digital Marketing
- Public Relations
- Social Media
- Customer Relationship Management
- International Marketing
- Marketing Research
Structure:
The program is divided into three years, with each year comprising 20-credit modules. Students study six modules per year, with each module combining 50 hours of lectures and seminars with 150 hours of independent study.
Course Schedule:
The program follows a standard academic year, with two semesters per year. Each semester typically involves two hours of lectures and two hours of seminars per week for each module.
Individual Modules:
- Introduction to Marketing: Provides a foundation in marketing principles and concepts.
- Introduction to Branding and Advertising: Explores the concepts of branding and advertising, including consumer behavior and market research.
- Marketing Metrics: Focuses on data analysis and measurement in marketing.
- Academic and Professional Marketing Development: Develops students' academic and professional skills in marketing.
- Digital Marketing: Covers various digital marketing channels and strategies.
- Public Relations: Explores the fundamentals of public relations and communication.
- Social Media: Examines the use of social media in marketing and communication.
- Customer Relationship Management: Focuses on building and maintaining relationships with customers.
- International Marketing: Explores the complexities of marketing in a global context.
- Marketing Research: Provides students with the skills to conduct market research.
Assessment:
Assessment Methods:
Students are assessed through a variety of methods, including:
- Essays
- Reports
- Game-based simulations
- Presentations
- Reflective journals
- Computer-based assessments
- Examinations
- Case studies
- Creative work
Assessment Criteria:
Assessments are typically graded based on the following criteria:
- Knowledge and understanding of the subject matter
- Critical thinking and analysis
- Creativity and originality
- Communication and presentation skills
- Teamwork and collaboration
Teaching:
Teaching Methods:
The program uses a variety of teaching methods, including:
- Lectures
- Seminars
- Workshops
- Guest lectures
- Industry visits
- Case studies
- Group projects
Faculty:
The program is taught by a team of experienced academics and industry professionals. Many faculty members have extensive experience in marketing practice and research.
Unique Approaches:
The program incorporates several unique approaches, including:
- A multi-disciplinary approach to marketing
- A focus on developing industry-relevant skills
- Opportunities to gain practical experience through industry visits and placements
- A strong emphasis on student support and development
Careers:
Career Paths:
Graduates of the program can pursue a wide range of careers in marketing, including:
- Marketing executive
- Digital marketing manager
- SEO and PPC executive
- Content manager
- Social media manager
- Public relations officer
- Brand manager
- Market research analyst
Opportunities:
The program prepares graduates for a variety of opportunities in various industries, including:
- Advertising
- Public relations
- Digital marketing
- Retail
- Consumer goods
- Services
- Non-profit organizations
Outcomes:
Graduates of the program have a strong track record of employment success. They are highly sought after by employers due to their skills and knowledge.
Other:
- The program includes a student conference each year where students can hear from industry leaders and alumni.
- The program is supported by a dedicated team of student advisors and career counselors.
- The program offers opportunities for students to study abroad.
UK
Full-time: £9,250 Full-time - placement year: £1,850 Part-time: £4,625
Overseas
Home (UK) Fees:
The fees above are for the 2024/25 academic year but may be subject to change following any announcements by the UK Government (approved by Parliament) regarding maximum Undergraduate tuition fee caps for 2024/25. In addition, the University reserves the right to increase all full-time and part-time Undergraduate tuition fees mid-course, in line with any further inflationary increase in the Government tuition fee cap which is approved by Parliament. Students with an Overseas fee status will be eligible for an International student Scholarship fee discount of £1,500, which will be applied to all Full-time Undergraduate courses with a tuition fee of £15,500.