Sports Communications and Marketing (with a Foundation Year) BA (Hons)
| Program start date | Application deadline |
| 2023-09-19 | - |
| 2024-09-01 | - |
Program Overview
The Sports Communications and Marketing (with a Foundation Year) BA (Hons) degree at St Mary's University is a four-year program designed to equip students with the knowledge and practical skills needed to succeed in the sports communications and marketing industry. The program combines theoretical foundations with practical experience, allowing students to develop a comprehensive understanding of the field. Graduates of the program have gone on to work for a variety of organizations, including Sky Sports, BT Sport, ESPN, and The BBC.
Program Outline
Degree Overview:
Overview:
The Sports Communications and Marketing (with a Foundation Year) BA (Hons) degree at St Mary's University is a four-year program designed to equip students with the knowledge and practical skills needed to succeed in the sports communications and marketing industry. The program combines theoretical foundations with practical experience, allowing students to develop a comprehensive understanding of the field.
Objectives:
- Provide students with a thorough understanding of the sports industry, including its history, culture, and key players.
- Equip students with the necessary skills to communicate effectively in a variety of formats, including written, oral, and visual.
- Develop students' critical thinking and problem-solving skills, enabling them to make informed decisions in the workplace.
- Foster students' creativity and innovation, allowing them to develop unique and effective marketing campaigns.
- Prepare students for a successful career in the sports communications and marketing industry.
Description:
The Sports Communications and Marketing program at St Mary's University is designed to provide students with a well-rounded education that prepares them for a variety of career paths in the sports industry. The program covers a wide range of topics, including:
- Sports journalism and marketing
- Managing sporting events
- Digital design
- Digital marketing and data analytics
- Consumer behavior and customer insight
- Branding and marketing strategy
- Digital communications and ethics The program also includes a strong focus on practical experience, with students completing work placements with leading sports communications and marketing companies in London. This allows students to gain real-world experience and build their network of contacts.
Outline:
Program Content:
The Sports Communications and Marketing program at St Mary's University covers a wide range of topics, including:
- Sports journalism and marketing
- Managing sporting events
- Digital design
- Digital marketing and data analytics
- Consumer behavior and customer insight
- Branding and marketing strategy
- Digital communications and ethics The program is divided into three years, with the first year focusing on foundational skills and knowledge. The schedule is subject to change, but it typically includes a mix of lectures, seminars, workshops, and practical sessions.
Modules:
The Sports Communications and Marketing program includes a variety of modules, each with its own specific focus. Some of the modules offered include:
- Personal Learning Competencies: This module introduces students to the key skills and attributes needed for success in the workplace.
- Core: This module covers the fundamental principles of sports communications and marketing.
- London Stories: This module explores the history and culture of London, with a focus on its role in the sports industry.
- Principles and Practices of Communications: This module introduces students to the key concepts and theories of communication.
- Contemporary Marketing Practice: This module covers the latest trends and techniques in marketing.
- Consumer, Shopper and Audience Behaviour: This module explores the behavior of consumers in the sports industry.
- Sport, Culture, and History: This module examines the history and culture of sport.
- Design and Visual Narratives: This module introduces students to the principles of design and visual communication.
- Sports Journalism and Media Relations: This module trains students in the principles of sports journalism and media relations.
- Entrepreneurship and Professionalism: This module develops students' entrepreneurial skills and prepares them for the professional world.
- Research Methods in Social Sciences: This module introduces students to the methods used in social science research.
- Behavioural Economics: This module explores the intersection of economics and psychology.
- Managing Sports Events: This module covers the planning and execution of sports events.
- Magazine Design: This module teaches students the basics of magazine design.
- Marketing Strategy and Implementation: This module covers the development and implementation of marketing strategies.
- Ethics in Communications and Marketing: This module explores the ethical considerations of communications and marketing.
- Global Media: This module examines the global media landscape.
- Independent Study Project: This module allows students to conduct an independent research project on a topic of their choice.
- Sports Marketing Campaign: This module gives students the opportunity to develop and implement a marketing campaign for a real-world sports organization.
- Entrepreneurial and Online Journalism: This module explores the opportunities and challenges of online journalism.
- Political Communication: This module examines the role of communication in politics.
Assessment:
The Sports Communications and Marketing program uses a variety of assessment methods, including:
- Essays: Students will be required to write a number of essays throughout the program, demonstrating their understanding of the course material.
- Presentations: Students will be required to give presentations on a variety of topics, developing their communication and presentation skills.
- Exams: Students will take exams at the end of each module, testing their knowledge and understanding of the material.
- Practical assignments: Students will complete a variety of practical assignments, applying their knowledge and skills to real-world situations.
Teaching:
The Sports Communications and Marketing program is taught by a team of experienced and qualified academics, who are all experts in their respective fields. The program also benefits from guest lectures from industry professionals, who provide students with insights into the real world of sports communications and marketing. The program uses a variety of teaching methods, including:
- Lectures: Lectures are used to introduce students to new concepts and theories.
- Seminars: Seminars provide students with the opportunity to discuss the course material in more detail and to ask questions.
- Workshops: Workshops allow students to apply their knowledge and skills to practical tasks.
- Field trips: Field trips give students the opportunity to visit sports organizations and to meet with industry professionals.
- Individual tutorials: Individual tutorials provide students with the opportunity to discuss their progress with their tutor.
Careers:
The Sports Communications and Marketing program prepares students for a variety of career paths in the sports industry, including:
- Sports journalist
- Sports marketer
- Sports broadcaster
- Sports event manager
- Sports public relations specialist
- Sports agent
- Sports data analyst Graduates of the program have gone on to work for a variety of organizations, including:
- Sky Sports
- BT Sport
- ESPN
- The BBC
- The Premier League
- The Football Association
- Nike
- Adidas
- Puma The campus is well-equipped with modern facilities, including a library, sports center, and student union. The program also benefits from strong links with industry, providing students with opportunities for internships and work placements. The program is also relatively affordable, with tuition fees of £9,250 per year for home students and £16,320 per year for international students. Overall, the Sports Communications and Marketing program at St Mary's University is a well-rounded and comprehensive program that prepares students for a successful career in the sports industry.
- Home: £9,250
- International: £16,320
- Please note: these fees are annual and may increase in line with inflation each year subject to the Government's review of Higher Education Funding.
